Oversee the Entertainment hub at Redwood and run the Virgin Media account, as strategic and editorial lead, delivering multi-channel content to an audience of millions. Responsible for a team of 15 and a multi-million pound marketing budget. Define all publishing strategy and creative output across always on daily digital content, email marketing, social media integration and campaign execution. ACHIEVEMENTS - Managed and led the successful migration of Virgin Media’s customer platform to a discoverable website aimed at new audiences - Refined and evolved the always on publishing strategy against business and consumer needs across all channels - Implemented and executed a test and learn plan to improve a customer email that already achieves a higher open rate than industry average among its 2.4m recipients - Integrated a social media publishing plan in support of digital editorial content - Helped to increase SEO traffic to the site by 13% and weekly site visits by over 30% - In six months have achieved higher weekly digital reach than similar consumer titles
Helped launch and market a new male grooming business and ecommerce website, Ilk London, This entailed devising and developing marketing content series and education communications. Alos responsible for overseeing product reviews, description and ecommerce copy as well as website management.
Established and managed the Editorial department within BBH Live, the agency’s social media division. Led a team of editors, writers, content managers, strategists and designers responsible for conceiving and creating campaigns and content for some of the biggest global brands. Developed the commercial editorial offering within BBH and helped grow the BBH Live department overall, as part of the Senior Leadership Team. ACHIEVEMENTS - Developed and implemented an insight led organic always on publishing strategy for Tesco Food - Helped Tesco achieve a 7% uplift in perceived ‘helpfulness’ among their audience - Achieved social media advertising industry firsts with the first paid Twitter Moment for Tesco and first paid Facebook Live for KFC - Devised publishing strategy for the viral launch campaign of the KFC Dirty Burger, reaching 41 million people, 65% of that organic - Won industry awards for strategy and media, across numerous clients and campaigns - Held the role of Consulting Editor for Ilk London, a male grooming website, as well as working across other BBH specialisms, consulting on social publishing campaigns
Responsible for all editorial planning and publishing for Beats by Dre/Apple Music on social media, across EMEA markets. Lead creative and strategist, managing a team of creatives and community managers in the creation, planning and publishing of social media content. Delivered editorial guidance and expertise across always on publishing and on all through the line campaigns as part of an integrated, cross-agency initiative. ACHIEVEMENTS - Developed a reactive content strategy to complement weekly always on publishing - Established and oversaw the creation and implementation of a UK influencer publishing program across music, sport and fashion - Won industry awards for social creative, strategy and engagement, across campaigns - Lead creative and art director on product and collaboration collection photo shoots for digital marketing including Beats By Dre x MGM launch in EMEA - Worked on numerous sporting activations including the Rugby World Cup 2015 which saw the first simultaneous social and broadcast launch of the brands ATL campaign - Worked on the EMEA activation of the Straight Out Of Compton campaign, helping drive global downloads or shares of over 8.7 million
Temporary role setting up the theAudience business and accommodating the client roster within Vice and their brand publishing offering, Virtue.
Managed all social media publishing for brands at both always on and campaign levels. Responsible for a team of creatives, designers and strategists, leading on the integration of analytics and strategy within our creative and publishing output. Implemented editorial publishing plans and delivered creative conception, art direction and copywriting for social media publishing at a global and local market level. ACHIEVEMENTS - Evolved and grew the Cannes award-winning Cornetto Cupidity series of videos to achieve a total of half a billion views with average 3-5 minute VTR - Conceived Cornetto video partnership with Lily Allen achieving 5 million views in the UK - Developed the Cornetto global always on social media improving brand love scores and successfully repositioning the the identity of the product - Developed and implemented a new global tone of voice and look and feel for Dove Men - Devised and coordinated the Tommy Hilfiger #ThrowbackDenim and H&M Loves Music influencer partnership campaigns - Worked on the development of the agency’s influencer and partnership publishing offering across new and existing clients