I'm an award-winning Copywriter, Editor and Creative Strategist with senior managerial experience. I am a specialist in social media, digital marketing and brand publishing, informed by audience insight, trends and platform behaviour.
I have previously worked as Publishing Manager at both theAudience and Vice, as well as Editor at We Are Social. I more recently set up the Editorial team at BBH London as Head of Editorial, and ran the Entertainment Hub as Content Director at Redwood.
I am now freelance and available for contract work across eCommerce, direct response and content marketing, social media and advertising projects.
Projects
- Square - Connecting Communitieshttps://squareup.com/gb/en/connecting-communities/falkland-islands https://squareup.com/gb/en/townsquare/falkland-island-distillers-falkland-islands https://squareup.com/gb/en/townsquare/bluff-cove-falkland-islands https://squareup.com/gb/en/townsquare/falkland-helicoper-services-falkland-islands
- Google UK - Insiders Programme 2019https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/industry-perspectives/5-principles-making-unskippable-video-ads/ https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/content-marketing/why-every-marketer-needs-to-be-more-pirate-with-their-creativity/ https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/content-marketing/how-marketers-can-ask-right-questions-and-influence-better-business-decisions/ https://www.thinkwithgoogle.com/intl/en-gb/advertising-channel
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Projects credited in
- Beats by Dr. Dre- The Game Starts HereAt the Rugby World Cup, we reinforced Beats’ dominance of the pre-game. We kicked off with three online films that chronicled the authentic journey of legendary rugby captains. Stirring up new patriotism and old rivalries, as well as paying homage to each nation's style of rugby. The integrated campaign lasted the length of the tournament and featured the perfect pregame cooking show, exclusive music, and an original haka. With basketball, football and tennis covered by Beats, we set our sights on rugby, with the aim that the spotlight on the sport’s World Cup propels our #TheGameStartsHere campaign to inspire casual fans to try the product. We wanted to create something that reflected that it’s not just about the player or the team; it’s about national pride. The result was that the Beats Rugby World Cup campaign was the most viewed sports campaign we’ve ever created for the brand, with over 76 million YouTube views. The campaign also had a significant impact on Beats headphone sales, with eCommerce traffic up across all featured countries during the RWC by 64% and actual eCom sales up 25%. The campaign also gained Beats 454,000 new fans on social media (FB, YouTube, Instagram and Twitter).1
- We Are Social: Gen Z 101Article orignally published by We Are Social, see here. We Are Social held Gen Z 101 at their London HQ, where guest speakers Kata Bleyer, Senior Digital Marketer at Coca-Cola and blogger/influencer Mercedes Benson joined a number of our team at We Are Social to share their insight on communicating to a Gen Z audience.
Work history
Senior CopywriterAesop
London, United KingdomFull Time
Senior Copywriter (FTC)DDB Worldwide
London, United KingdomFull Time
Contract role working as a Copywriter and Creative at adam&eveDDB and Gutenberg Global.
Clients:
Virgin Media
Esso
Camelot
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Skills
- Social Advertising
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Brand Marketing
- Strategy
- Sub-editing
- Brand Storytelling
- Digital Marketing
Education
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Postgraduate Diploma in JournalismLondon School of Journalism
- London, United Kingdom
BA (Hons) English with Creative ArtsUniversity of Portsmouth
- Portsmouth, United Kingdom