James Williamson Brand Marketing Manager | The Dots

James Williamson

Brand Marketing ManagerLondon, United Kingdom
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James Williamson

Brand Marketing ManagerLondon, United Kingdom
Projects credited in
  • Heal's Living with ColourStyling of the Living with Colour shoot for Heal's
  • Tree To TableDeveloped a collection with Grown in Britain from an idea with BRE through to delivering a report to the House of Lords. Our project involved tracing an item of furniture back to the forest the wood originated from. This pioneering collection secured over 60 rural jobs, and from ‘tree to table’ only traveled 180 miles.
  • Heal's rebrandThe iconic British furniture retailer Heal’s was losing ground to online pretenders. We created a new branding system, tone of voice and visual identity to enable them to reclaim their legacy and market position.
  • Heal's Fabrics LaunchTo celebrate the launch of the Heal's Fabrics collection, I produced this short film where I interviewed the specific designers. This was integrated with a series of events with the designers, including a talk by iconic designer Zandra Rhodes. Part of the online content strategy and PR strategy to launch the collection
  • Heal'sUniversity Project
  • Heal'sGrown in Britain at Heal's
Work history
    Brand Marketing Manager
    London, United KingdomFull Time
    All aspects of Digital Marketing, Managing all social channels (organic and paid – followers/traffic strong improvements YoY), remarketing, email, blog articles, collaborations (National Gallery for Beyond Caravaggio most recent), affiliates, influencers, refer a friend schemes, abandon basket program, blogger outreach (both physical events and digital only), press day coverage, product launch coverage, a 360 degree TV campaign (shot and edited a behind the scenes video to accompany) – all still images used on tubes/stations/billboards I took, constant site performance analysis, content strategy to tie in with overarching themes or to cover weaknesses in sales performance. I also have a wealth of Magento knowledge.
Skills
  • Digital Maketing
  • Brand Management
  • SEO
  • Paid Search
  • Paid Social
  • Brand Strategy
  • Social Media Marketing
  • Management