When I started my career as a motion graphic designer I established the foundation of not only my approach to creative problem solving but also my film making style. Like most designers turned filmmakers my filmmaking style is reminiscent of my design logic and shares similar characteristics; visual storytelling with a sense of simplicity, long takes, spacious compositions and symmetry. As Saul Bass so simply put it ‘Design is thinking made Visual’. As Co-Founder of Autobahn, a boutique creative production company based in London, and as a film director, creative and designer, I’ve used my analytical thinking to balance creativity with running a business. Since our inception we have worked with agencies such as M&C Saatchi, TBWA, Leo Burnett, Drum, Ogilvy and Publicis, and for many brands including Google, Puma, Dove and Casio, creating films in all corners of the world, and winning a few awards along the way. I’m one half of directing duo ‘Pedro and James’, directing commercials, documentaries and branded content for production companies internationally. Passionate about all things creative, I’m on the judging panel for The Lovie Awards. Ever since I placed my hands on the family Sony Hi-8 in 1988 at age 6, I’ve been on a creative journey. I studied at the Savannah College of Art and Design (SCAD) in the US, and received my BA (HONS) in Graphic Design from the Arts Institute of Bournemouth. Whether it’s directing on a large film set, layering pre comps in After Effects, sculpting miniature clay food, taking photographs, filming on an old Hi8, or presenting a plate of food, I always strive for a kind of perfection that my brain sees as the way to do things. I’m a metal head at heart, but I listen to all music. Film, art, music, food, science, nature, history, DIY and knowledge are things that excite me, oh…and my wife and child. Do what you love, have fun, and eat and be merry.
- Puma - We are the ArsenalDirection. This film marks the release of the Arsenal F.C. 2018/19 Kit (Home, Away and Third). In a moment of global division, football can connect people – suddenly we are wearing the same club Jersey, we have something in common, we’re together for the same club. London is arguably the most multicultural city in the world – 300+ languages are estimated to be spoken in its schools. With that in mind we created a campaign which showcases the diversity of the Arsenal fan base by simply using t
- PANDEMICThroughout this challenging, sad and unusual time, we are being forced to face some truths we constantly try to avoid. Death, purpose and responsibility were some of the things going through the minds of the friends that we spoke with around the world. During April we recorded these conversations, and while being on opposite sides of the world, we created this film using unused shots and personal footage. We confronted many of our own fears and although there isn’t a definitive answer, there we
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- Motion Design
- Style Direction