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Yorkshire lad born and bred, James moved to London when he was 18 to study Graphic Design at Central St Martins. After graduating he worked at numerous Soho post houses, where he got to grips with editing, working alongside established creatives and film directors. Recognised for his creative flair and clean aesthetic, James worked as Art Director at Point Blank / Exposure, writing and conceptualising digital campaigns for a few years, before cutting his teeth on shooting and directing BTS Fashion videos for Vogue in Milan, Paris and New York. It was here that he mastered the art of capturing interesting shots in unplanned and frantic environments. Playing in the band Grand Union Hijack for over ten years, James took his love of music and turned it into directing music videos. No stranger to staying up all night recording and making music, James landed the gig as tour videographer for Kasabian, where he got to travel the world documenting the band. On his return he went on to film Damon Albarn’s solo record recording process and shot album teasers for Liam Gallagher’s band Beady Eye. This was followed by directing a string of fashion spots for Top Shop, Bench, Ben Sherman, Swatch, Lacoste, Puma and Levi’s and content for magazines Dazed & Confused, Wallpaper, AnOther Magazine and Instyle, as well as directing branded content for Stella Artois, L’Oreal, Cadbury’s, Umbro, and Sony. Creating and capturing true, real and interesting stories is something James is drawn to. Interested in the technical aspects of filming, James is always exploring the latest equipment and styles of filming, and discovering new and unique shots.
Brand & Artist stories