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This role has involved utilising a large number of skills such as developing new business, managing client accounts, business management and various technical digital marketing skills such as SEO, Google Adwords management, digital marketing planning and measuring using tools such as Google Analytics, social media management and email marketing. The web development side of this role involves the building of responsive Wordpress websites using mostly HTML, CSS and some PHP. This involves building themes from scratch as well as customising purchases themes.
This role required me to liaise with clients directly, attend meetings and set targets relating to a variety of different online marketing campaigns for a number of clients including national brands. These campaigns included search engine optimisation, Google Adwords Pay Per Click, e-mail and social media marketing. I also worked with other members of the team to ensure that websites were developed using the best online marketing principles.
This role involved the maintenance of in-house websites and also to work on software used by customers. Maintenance of the intranet involved liaising with employees throughout the company and discovering what they required from it. Maintaining this intranet sometimes required me to provide staff training and or to produce documentation to go along with a new release.