Work history
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Digital Campaign ExecutiveLast Word Media
- London, United KingdomFull Time
Email marketing - Designing and building various paid email campaigns.
Ad trafficking - Using Google Doubleclick for Publishers to upload and monitor display advertising campaigns to ensure delivery goals were hit.
Campaign reporting - Producing various reports for website activity, email performance, display advertising campaigns, digital magazine stats and video performance.
Content management - Uploading, editing and maintaining content across various content management systems for websites, video libraries & digital magazines.
Project management - Liaising with stakeholders to ensure workflows run smoothly.
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Digital Marketing ExecutiveTapestry MM Ltd
- London, United KingdomFull Time
SEO - Conducted and monitored on page SEO tasks for company and client’s sites.
Landing pages Created a variety landing pages for content marketing strategies.
Blogging - Contributing to the company blog with case studies and company insights.
Paid advertising - Conducted, monitored and optimised paid advertising campaigns.
Content management - Uploading and improving company & client’s websites.
Email marketing - Created company email newsletters and conducted split testing to improve interaction rates.
UX - Highlighted problem areas of client websites and proposed potential solutions.
Project pitches - Conducted research, created decks and presented to clients.
Strategy - Developed digital action plans to increase conversions and drive awareness.
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Skills
- Google Analytics
- Display Advertising
- Copywriting
- SEO Optimisation
- Wordpress
- Strategy
- Social Media Marketing
- Email Marketing
Education
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1st BA (Hons) Advertising and Marketing University of Huddersfield
- Huddersfield, United Kingdom