About me

World-wide word services. My pencil has travelled from: finance ✏ charity start-ups ✏ Fortune 500s behemoths ✏ burgeoning brands But its next stop is up to you. Make it a name, a strapline or a story, a set of values or a tone of voice, a whole website, just part of it, a think piece or a even full book. Whatever words you want, please say hi . Let’s talk new projects and good old ideas.

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Projects

• 15th Degree15th Degree, a start-up selling travel supplements for business travellers, needed a whole suite of writing. The Table provided brand foundations, product name, web copy, packaging copy and their tone of voice guidelines. For the packaging, we decided to include first-person ‘stream of consciousness’ stories from the perspective of the potential user to colourfully highlight the problems the products solve. The proposition sat alongside it.
• SantanderSimple, practical guidelines to help customers navigate their new statements from Santander. Published in Santander's regular publication, Think Investments.
• The British Heart FoundationEncouraging participants to resist chocolate for their month of BHF Dechox fundraising with a light and fun calendar.
• ChipmongersWorking with Slater, I contributed to the creation of the Chipmongers brand. Chipmongers, a Musgrave enterprise, intended to provide struggling family-run fish and chip shops in Ireland with a new branding outfit and refit for their shops.   My role was to create extensive copy for the greaseproof paper used to package the suppers in the shop. I researched the heritage and nostalgia of fish and chips and transformed my findings into short anecdotes, rhymes and phrases. I was also responsible for
• Star AllianceStar Alliance wanted to modernise their website, with a central emphasis of simplifying the copy. I was responsible for research, generating interesting stats, and then passing them onto the writer at Henzteeth, who then shaped them into fluid copy.
• Plan BeeI wrote the launch website for innovative start-up Plan Bee, a charity which fosters the ecological plight of the bees. They featured on the Guardian’s ‘Small Business Saturday 100’ in 2017.

Skills

• Writing
• Editing
• Research
• Analysis
• Strategy
• Copywriting
• Brand Copywriting
• Brand Development

Education

U
U
MAUniversity of Edinburgh
Sep 2012 - Jun 2016Edinburgh, United Kingdom
Read English Literature for honours. Outside courses in European History, Philosophy and Linguistics.

Awards

2
2
Emerging Writer Award26