About me

I'm a freelance copywriter in Scotland with 16 years' experience. I've also worked client-side and agency-side. I enjoy writing website copy, articles and social media content. I started freelancing again in May 2022, having previously done it for seven years. My content focuses on three core principles - clarity, creativity and authenticity. I love to help clients find their hidden voices and achieve better results from their copy.

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Projects

• 1

  Agents of Change Videos for LinkedIn Marketing SolutionsWorking with the video production team at Editions Financial to edit hour-long videos recorded by prominent figures within FinTech. These were used as engaging soundbites at the LinkedIn FinxTech event in New York City.
• How golf and nature can co-existAn article for GEO Foundation on how one course in Italy is fostering nature and playing its part in a more sustainable future.
• Driving for Net Zero at COP26GEO Foundation for Sustainable Golf hosted a special event coinciding with the COP26 climate summit in Glasgow, highlighting the roles golf can play in climate action and exploring the pathways to net zero emissions. I was the communications manager and worked with a small team on the script, assets and project management of this live event. I also helped promote it to the target audience in advance and amplified the event highlights in the weeks that followed.

Work history

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CopywriterThe Hidden voices
Apr 2022Edinburgh, United KingdomFreelance
I set up as a freelance copywriter to help organisations find and communicate their hidden voices. My areas of interest are sustainability, vegan brands, and charities/non-profits.

Skills

• Copywriting
• Writing
• Content Strategy

Education

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Bachelor of Arts (BA) Edinburgh Napier University
Aug 1994 - May 1997Edinburgh, United Kingdom
BA Graphic Communications Management.