Projects credited in
- The Three BearsRowse Honey For their 2017 campaign, Rowse wanted people to use their honey on porridge more. BMB’s idea was to create an online cooking show based on the Three Bears, famous for their love of porridge. This modern retelling of the story however had the bears as three big, beardy gay men - bears being a slang term for big, strong gay men with beards. The campaign was a huge hit amongst the gay community and in general, and helped to portray an under-represented subculture. My role was in helping to develop the modern-storybook art direction and taking design lead across the four films, digital, social and the outdoor print campaign.
- Hands FullHula Hoops Campaign look and feel for Hula Hoops campaign around getting out of the things you don’t want to do. For Hula Hoops’ 2017 campaign - When it comes to the crunch. I was responsible for creating the look and feel for TV, Print and Social. The TV spot used the line ’Sorry, got my hands full’, as a way for people to getting out of the things they don’t want to do, using Hula Hoops on the fingers as the excuse. I devised an illustrated lockup for use on social media that played on this, as a way for Hula Hoops to respond reactively to real life examples of people getting out of unwanted tasks. I also used this aesthetic for the TV titles and print campaign.
- KA Get RatedKA Drinks KA approached BMB with the task of putting their brand back into conversation in the grime music-scene. I teamed up with Gideon Cudjoe and Caroline Adeyemi to come up with the idea of KA Riddim - an instrumental piece that would serve as a vehicle for artists to rap, sing or MC over for a chance to win the coveted Get Rated award 2017. We approached legendary grime producer, Prince Rapid, to create a flavoursome riddim on behalf of KA that would hopefully live long at the heart of grime and inspire the next big thing to jump on it and make a name for themselves.
Skills
- Marketing
- Marketing Strategy
- Advertising
- Brand Strategy
- Strategy
- Brand Management
- Social Media Marketing
- Communications
- Strategic Planning
- Digital Marketing