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Currently, I’m being schooled in their concept of brand-worlds. Since I’ve been here I have been involved in developing big ideas for big and small companies and refreshing existing brands. The main theme of SomeOne’s portfolio is to create own-able brand properties for companies.
This agency is mainly involved business to business communications. My involvement with the company started with marketing campaigns for Panasonic and ended with working on branding concepts and motion design for clients such as Saudia, Daikin, Second Step, etc.
At Fikra Designs, based in Dubai, I was involved in various branding projects for Sharjah Food Festival, Once Upon Design and other internal projects such as 39 Days of Type. I also learnt to appreciate the challenges of bilingual design and adapting to living and working in a new country.
This placement gave me a huge insight into the fast paced world of pop up events. The bulk of work involved was proposing a visual identity for both South Pole Saloon, a pop up event in Brixton, and Atlas Bear, the creative company behind South Pole Saloon.
From editing and uploading work on their portfolio website to working on bespoke illustrations and logo marks for various different companies, this was a varied internship. I learnt how to perfect bespoke typography, illustrations and logos, both hand rendered and digitally.
Being thrown into the deep end right from the start, I was working with their junior designer to come up with pitch winning concepts for Bristol’s international Classical Season which took place in the Colston hall.