Janaina Baxevani

Art Director and Senior Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Janaina Baxevani is a multidisciplinary communication designer. She holds an FdA in Fine Art from Central Saint Martins, a BA(Hons) in Fashion Promotion: Public Relations from London College of Fashion, an MA in Graphic Branding from the University of the Arts London, and an MPhil in Communication Design from the University of Westminster. She has worked for clients including Christie’s, Sotheby’s, Vogue, and Harper’s Bazaar, and her greatest expertise revolves around the worlds of art and exhibition design. Janaina designs for purpose and her design work attempts to tell stories and create meaningful experiences. She has worked for Halcyon Gallery, producing identities for exhibitions, client fine art volumes and promoting contemporary artists such as Andy Warhol, Dale Chihuly, Lorenzo Quinn and Bob Dylan. Her works are research driven, through intelligent enquiry and evaluation, they create a framework for a deeper insight into graphic design and its future development. Alongside her professional work, she is currently conducting research at the Royal College of Art. This project, entitled ‘The Storytelling of The Old Master Paintings in the 21st Century’, explores means of communicating historical significance through smells. With her research, Janaina aims to show the potential of communication design practice to contribute towards history of art education, preservation of heritage and curatorial practice. #communicationdesigner #exhibitiondesigner #museums #fineart #publishing #bookdesign #graphicdesign #curation #artdirection #galleries #auctionhouse #arthistory #branding #aestheticdesign #researcher #luxuryart #printdesign #bespoke #luxury #artdirector

Locked Pro Plan feature

Skills

  • Fashion
  • Events
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Indesign
  • Photoshop
  • Graphic Design
  • Public Relations
  • Creative Strategy
  • Branding Identity Design
  • Communications and Media
  • Fragrance
  • Exhibition Branding
  • Exhibition Design
  • Museum Design
  • Cultural Heritage
  • Hospitality Design
  • Graphic Communication
  • Creative Art Direction
  • Foreign Languages
  • Website Creation
  • Social Media
  • Digital Design

Companies I’ve worked with

  • Pentagram

    Pentagram

    • Design
  • Christie's

    Christie's

    • Arts and Culture
  • University of Westminster

    University of Westminster

    • Education & Research
  • Sotheby’s

    Sotheby’s

    • Arts and Culture

Work history

Currently

Graphic designer

Royal Collection Trust

Oct 2018
  • London, United Kingdom
  • Freelance
  • Freelance Graphic Designer for Royal Collection Trust Exhibitions department: WORK IN PROGRESS • Leonardo da Vinci: A Life in Drawing (exhibition graphics) • George IV: Art & Spectacle (logo design) • Victoria & Albert: Our Lives in Watercolour (facsimile design and production)

2018

Exhibition Designer

Halcyon Gallery

Feb 2017 - Aug 2018
  • London, United Kingdom
  • Full Time
  • As a Multi-disciplinary Designer, I have been given the opportunity to re-develop the visual communication for the gallery, push boundaries in design, design brand identities, marketing material, spaces and bespoke prestigious books (catalogues) for upcoming exhibitions. Recent projects include: Bob Dylan, Andy Warhol, Lorenzo Quinn, Dale Chihuly, Santiago Montoya, Old Masters acquisitions.

2017

Graphic Designer

Christie's

May 2016 - Jan 2017
  • London, United Kingdom
  • Freelance
  • I have been commissioned by the Old Masters & Pictures department, to develop a bespoke prestigious book design for ‘The Armada Portrait’ Masterpiece. The execution of the print design, led towards a further production of a limited edition, 2nd volume book - The Appendices.

2015

Graphic Designer

Sotheby’s

Nov 2015 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Working with the Proposal Team as the designated designer on projects, producing bespoke, fast turnaround, high-end pitch documents including bound books, brochures, packaging, email, tablet and on-screen presentations for major clients.

2015

Print Designer

Christie's

Apr 2015 - Nov 2015
  • London, United Kingdom
  • Full Time
  • As a talented print and packaging designer, working for Christie’s marketing department, I developed and executed high-class projects for upcoming auctions, private sales and exhibitions. Projects comprised of bespoke book and packaging design for private sales, identity design for exhibitions, print & digital ads for the media, and ad hoc invitations.

2015

Creative Marketing Assistant

Vacherin Ltd

Oct 2014 - Feb 2015
  • London, United Kingdom
  • Full Time
  • As a Marketing Assistant with design skills, working for a luxury contract catering firm, I was given the opportunity to develop the marketing calendar/programme for 2015, the QR code technology for food packaging and the brand identities for the cafés of a number of high-end brands: Battersea Power Station, Arcadia, Blind Veterans, SEB, Abbey Rd Studios & Disney.

2013

Part-time Visiting Lecturer

University of Westminster

Oct 2013 - Dec 2013
  • London, United Kingdom
  • Freelance
  • A three-month contract as a Part Time Visiting Lecturer, delivering lectures in design research methods and preparing students for the RSA Design Awards submissions.

2013

Graphic Designer

Guerlain

Apr 2013 - Oct 2013
  • Paris, France
  • Freelance
  • A six-month contract as a Graphic Designer, mastering knowledge in brand positioning, product development, creative strategy, development of marketing collateral materials, packaging and ad campaigns. Made a significant contribution towards the evolution of Guerlain’s visual story.

2016

Executive Committe Member

Life Action Trust

Jun 2011 - Aug 2016
  • London, United Kingdom
  • Freelance
  • As an executive committee member of the charity, I made significant contributions by bringing in new sponsors and organising exclusive musical events at exclusive venues: St James Palace, Kensington Palace Gardens, Sotheby’s, Wallace Collection, House of Lords. Sponsors & CSR: Fabergé, Niquesa, Valentino, Asprey’s.

2010

Design Intern

Pentagram

Mar 2010 - Jun 2010
  • London, United Kingdom
  • Internship
  • As a Design Intern, I was given the opportunity to work closely with the Creative Director and to create strong design concepts. Helped and worked on branding and print projects for RA, Sotheby’s, MOMA and Rolls Royce.

2008

Jun 2007 - Sep 2008
  • Athens, Greece
  • Full Time
  • As an Artworker, my role was to work with new talented photographers, organise photo shoots, edit online content, photography, prepare artwork for production, sign off editorial pages, approve invoice payments and maintain the image library.

Education

2019

MRes Communication Design

Royal College of Art

Sep 2018 - Sep 2019
  • London, United Kingdom
  • Investigating the ‘Storytelling of The Old Masters’ and exploring means of how to communicate the historical significance through graphic design. Introducing communication design practice as a contribution towards history of ar t education, preservation of heritage & curatorial practice.

2017

Master of Philosophy (M.Phil.) in Visual Communication

University of Westminster

Sep 2013 - Sep 2017
  • London, United Kingdom
  • Investigating novel technological means of integrating the senses of smell & touch into the graphic design process: identity design, typography, packaging, and print design.

2013

MA Graphic Branding and Identity

London College of Communication, UAL

Jan 2012 - Jan 2013
  • London, United Kingdom
  • With a focus on challenging what was understood about the meaning of graphic design, investigated the ways in which conceptual approaches could be realised to create practical and exciting visual expressions.

2012

MA Communication Design

University of Westminster

Sep 2011 - Sep 2012
  • London, United Kingdom
  • Developed skills to a high standard in research methods, problem solving, creative concept development, implementation and critical reflection.

2011

BA Fashion Promotion: Publication Relations

London College of Fashion, UAL

Sep 2008 - Sep 2011
  • London, United Kingdom
  • Gained valuable knowledge in Journalism, PR, Broadcast, Visual Communication, Art Direction, Styling & Cultural Studies.

2007

ABC Foundation Diploma in Art and Design

Central Saint Martins (UAL)

Sep 2006 - Sep 2007
  • London, United Kingdom
  • An exploration of different fields within the ar t & design sectors. Final Project and Specialty in Graphical Communication.

Awards

2018

The New Old Masters Course

Christie's

2016

The History of Floris Perfumers Course

Christie's

2014

Art & Technology of Perfumery Course

PerfumersWorld

2009

Styling the Interiors Short Course

Central Saint Martins (UAL)

2008

Art Direction Short Course

Central Saint Martins (UAL)

2008

Foreign Languages Courses in Spanish, Italian, French

2006

Advertising Short Course

Central Saint Martins (UAL)