Janayna Velozo de Souza

Janayna Velozo de Souza

Service Designer Strategist & Product Design LeadBrazil
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Janayna Velozo de Souza

Janayna Velozo de Souza

Service Designer Strategist & Product Design LeadBrazil
About me
I believe in a world where people matter. So, over the last 20 years, I’ve built my career on one simple principle: craft meaningful services & products for people. I’m a constant learner, and the person who loves to understand the behavior, the drive, the pain, and the need behind people’s lives and choices, the person who consistently strives to boost everyone around, treats customers beyond their expectations and helps organizations shape their services & products into relevant human experiences that result in great business outcomes. As a multidisciplinary and cross-functional Service Design Strategist, Product Design Lead (UX/UI) & Design Researcher, I'm a keen, empathetic, dedicated, energetic, and creative problem solver that has collaborated with the creation of projects, digital products, and services in a wide range of clients across Japan, Austria, Canada, USA, New Zealand, Germany, and Brazil.
Work history
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    Service Designer STrategist & Head of Product DesignStefanini Group
    BrazilFull Time
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    Creative Process Strategist & FacilitatorFab Lab
     - Recife, BrazilFreelance
    Facilitate courses and workshops, teaching participants how to understand problems, integrate technology, and apply tools to uncover disruptive and unexpected ideas, and frameworks to enable creativity and problem-solving skills. Intentionally bring people together to shift their perspective on what's possible, teach them about the maker movement and the Design Thinking process, promote its values and practices, and qualify them to amplify social and environmental impact around the world, offering them dialogue and mentorship throughout the process. • Design Creative Learning Maker Programs based Design Thinking Process & Sprint Prototyping • Facilitator at the Maker Education Learning Program for SENAI Teachers and IFPE Teachers • Mentor at the Prototyping Sprint Workshop, at Rec N'Play Recife Festival
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Skills
  • Service Design
  • Strategic Design
  • UX Design
  • Product Design
  • Leadership
  • Design Thinking
  • Agile
Education
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    MBALaureate International Universities
     - Recife, Brazil
    Organizational Structure & Decision Making, Financial & Commercial Sector, Team & Project Management, Quality & Process Management & Strategic Management
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    MastersKobe Design University
     - Kobe, Japan
    Areas of Study: Design Teams' Interactions, Complex Adaptive Systems (CAS), Interactive Social Systems, Mental Models & Communication Networks • Completed the master degree with a GPA of A • Created, designed, and published the Kobe Design University's Guide for International Students • Created the International Students' Group for the exchange of relevant information and meetings Awarded a Japanese Government fully funded scholarship (“Monbukagakusho”) to conduct my master's degree at Kobe Design University. The research was carried with Japanese companies and an Indian design company located in Mumbai & Dubai, through in loco group dynamics, observations, interviews, and questionnaires.
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Awards
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    Sponsorship (Austria)technische universität wien
    This grant made possible my studies in Vienna, during the Creativity Engineering summer program, held at Vienna University of Technology, in Austria.
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    Monbukagakusho Scholarship (Japan)MEXT - Ministry of Education, Culture, Sports, Science and Technology of Japan
    Full merit scholarship for research & master's degree studies. The 3 years scholarship program included also a Japanese language program.
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