I’m an experienced marketing professional adept at developing brand and communications strategies and bringing these to life in integrated, multichannel campaigns that deliver against organisational objectives. My skillset encompasses a broad range of comms disciplines including brand planning, paid media (digital and traditional), brand partnerships, campaign management, creative production management, performance marketing, social media, PR and research and evaluation. Additionally, I am experienced in team leadership, stakeholder and agency management and project management. My experience spans a wide number of sectors including Luxury Goods, Retail, Entertainment, Financial Services, FMCG, Travel and the Public Sector. I also have a strong interest in charitable work, particularly in the areas of youth work and cancer research and I hold governance experience via my position as trustee at a London youth charity.
Communications DirectorFreelance Communications Consultant
London, United KingdomFreelance
• Advising small businesses and organisations on a broad range of comms projects. • Projects to date include: setting brand strategy and communications plan for a charity to engage current members and attract new avenues of funding; developing marketing strategy for a retail destination to grow customer base and encourage frequency of visits from existing customers; & advising an aesthetics business on social strategy to grow customer base and encourage cross-sell of services.
Head of Marketing & Communications (Maternity Cover)Margaret Howell
- London, United KingdomFreelance
• Led marketing team on all key communications projects, encompassing campaign shoot planning and post-production, advertising strategy, events and PR. • Responsible for management of relationship across all marketing agency partners (creative production, photography, media and PR), as well as team management, management of budget and representation of marketing department in all senior company meetings.
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- Paid Media
- Communications Planning
- Brand Campaigns
- Social Media
- Campagin Management
- Team Management
- ATL Advertising
- Brand Partnerships
- Project Management
- Creative Process
Master of ArtsUniversity of Manchester
- Manchester, United Kingdom
MA in Modern European History (Distinction)
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