Step Back ThinkCheeky but important digital Out of Home spots for Step Back Think, a charity working against (drink and drug induced) street violence.
Placed in train stations near clubbing hotspots on Friday and Saturday nights to catch revellers' attention before the night began.
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Tourism Northern Territory – Go to a better placeAn integrated campaign that convinced over 50s to book a trip to the Northern Territory before they, erm, kick the bucket.
The campaign included 60, 30 & 15sec TVCs, radio, digital, OOH, social and a few complaints to the advertising board.