About me
I have always made a living from words and pictures. I write for brands and individuals, I write pitches, proposals, brand stories, product descriptions, social media content, about sections and artist statements. I have written about lingerie, furniture, interiors, art, design, architecture, photography, travel and real estate.
I have ghostwritten for many people, among them, a well-known Swedish bombshell and a famous Hollywood actor – I’m not supposed to tell you their names.
I have been asked to imagine that I have four legs and none in the spirit of trying to create an authentic tone of voice.
The short film I wrote for the Anna Bonny campaign won best new talent at Berlin Fashion Film Festival, a job that led to ghostwriting a TED talk and gave me the pleasure of watching people laugh, cry and applaud at the power of well-chosen words.
I came to copywriting from a background in the book publishing world and have worked for various world-class artists, authors, museums and galleries. I love a good story, I love beauty in print, on paper and on screen. I love finding the tone and voice that allow an often abstract idea to come to life.
Work history
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Freelance CopywriterSelf
Barcelona, SpainFreelance
I have been a freelance copywriter since 2007, working for clients in the UK, the US and Asia from my home base in Barcelona. I specialise in authentic, emotionally affecting tones of voice, creating high-impact copy that is designed to move the audience towards my client’s goals. Clients include Saatchi & Saatchi Hong Kong, Apple Tree Communications, The Joinery, Greene Street Creative, Bloomberg LP, BD Barcelona, Jaime Hayon, Klunderbie, Shaw Contract, Anna Bonny, Groninger Museum, Baccarat, Lladró, Tokyo Design Week, Corriere della Sera Living magazine, Second City Creative, Swire Properties, Cole & Contreras, Scandale lingerie, and many more. A selection of weblinks and samples of my work is available here: https://bit.ly/2HTMn2K
I began my career working for the BBC in London, producing books that accompanied their TV shows. From there I moved to HarperCollins in New York, where – after a short spell in their adult trade department – I became production director of children’s books.After five years, I was transferred to Hong Kong to take over as managing director of HarperCollins Asia. After a decade of corporate publishing life, I moved back to Europe and decided to freelance in whatever capacity I could that still involved my love of words and visuals. My corporate publishing background has given me a valuable understanding of the pressures and priorities of my clients as well as strategic and business expertise that complements my creative skills. I have been a digital nomad since 2003, adapting my working hours to whatever time zone works for my clients, a happy remote-working system that has given me the best working conditions of my life.
Skills
- Copywriting
- Strategy
- Marketing Strategy
- Ad Copywriting
- Brand Storytelling
- Social Media Marketing
- Project Management
- Brand Tone
- Sub-editing
Education
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BA Book and Periodical PublishingEdinburgh Napier University
- Edinburgh, United Kingdom
Vocational degree aimed at entering the publishing industry, courses included practical classes in print production as well as an overall understanding of the business of publishing and courses in literature and design culture.
Awards
Berlin Fashion Film Festival - Best NewcomerBERLIN FASHION FILM FESTIVAL
Singular, a short film made for the fashion brand www.annabonny.com , directed by Chloe Wallace with an original script by me won best newcomer award, it was also selected as www.nowness.com pick of the week.