QuestionsProjectsExperienceTeam

Projects credited in

• 51

  Beats - 'Made Defiant' World Cup 2018 CampaignPhotography by Dennis Leupold
• 14

  Beats by Dre: Above The NoisePitch Concept, Storytelling and Tagline exploration. Final product bought to life by AKQA New York team in time for Conor McGregor's showdown with Floyd Mayweather.

Work history

Social Media & Community Manager EMEABeats by Dre
Jul 2017London, United KingdomFull Time
• Collaborates with the Account, Strategy, and Production team to develop and implement culturally relevant reactive content and 360 marketing campaigns across social, digital, influencer and experiential for EMEA • Helped insert Beats by Dre in the most relevant cultural moments through real-time reactive social content and newsroom • Real-time community management, monitoring and optimisation of all Beats by Dre owned channels across Facebook, Twitter, Instagram, Snapchat and YouTube • Manage all stages of production, including briefing, concepting, localising assets and creating content calendars • Manage key talent and influencers, from briefing over contracting to content creation • Manage finance process including budgeting for production and paying talent and influencers • Weekly and monthly performance report to be shared with local and global clients • Maintain and strengthen the relationship with local German client and agency partners • Establish Beats by Dre local tone of voice, create content and write copy in English and German
Interactive Editor & Social Media ManagerMTV
Dec 2014 - Jul 2017London, United KingdomFull Time
• Managed daily production, content and operations of MTV’s editorial & social channels • Created, curated and published six pieces of editorial in English and German per day, covering breaking news in music, fashion and pop culture • Led reactive war room for the MTV VMA Awards, creating real time social media content based on most trending conversations • Copywriting in English and German for Norther European MTV channels • Real-time monitoring of social channels for growth and engagement • Managed daily production, content and operations of MTV’s editorial and social channels • Produced daily and weekly performance reports

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Skills

• Social Media
• Project Management
• Marketing
• Marketing Analytics
• Campaign Activation
• PR
• Community Management
• Social Media Management
• Copywriting
• Creative Stragegy

Education

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Bachelor of Arts (BA) AMD Akademie Mode & Design
Oct 2007 - Feb 2012Berlin, Germany
Bachelor Degree in Media Communication, Fashion & Journalism