A confident and creative individual with a passion for transcending the modern zeitgeist with innovative, digital solutions for business brand development. With experience in an array of industry verticals: from premium drinks, luxury cosmetics and real estate industries to next-gen media content in eSports, renewable energy technology and entertainment events, I have an avid specialisation in digital and social media marketing, creative brand strategy and user-interface product design. With the confluence of my graphic design capability and a solid marketing research aptitude, I work to develop innovative, holistic, attested marketing strategies that deliver value to both businesses and consumers alike.
A subsidiary under business-builder Re.A.Pra Ventures, PropertyAccess.co focuses on developing digital solutions for real-estate investment in the Japanese and Southeast Asian markets. My role as Product Manager was to ensure high-quality experience design of products, processes, services, events, omnichannel journeys and environments with a focus placed on the aesthetic quality of user interface and digital marketing solutions. This involved delivering a UX/UI vision in collaboration with the tech team to influence product design and roadmap for websites, apps, social media, brochures and print to create a compelling brand design across all platforms.
SPOUT Entertainment, a subsidiary of Re.A.Pra Ventures, is the fastest growing eSports online content platform in Southeast Asia. As a member of the core founding team of SPOUT Entertainment, I took charge in defining apt market research and graphic design initiatives to create the SPOUT brand identity and design development. In order to accoutre SPOUT Group against market adversity within lean conditions, I was the sole in-house graphic designer with executions encompassing all logos, websites, brochures, social media graphics and digital products. Additionally, responsible for leading awareness of online trends, technology, advertising and popular/digital culture to work alongside the marketing department in creating strong brand awareness.
In lieu of a dissertation, I operated as a Marketing Consultant for the technology brand solutions company Pavegen LIVE to provide an in-depth, sustainable and highly effective marketing strategy to address new market opportunities in Asia, using practical and analytical techniques to conduct market research and idealise innovative, experiential proposals for Pavegen LIVE’s B2B clients including Coca-Cola, Adidas and Shell.
Industrial placement as a Project Manager based within Diageo’s fast-paced, creative and business critical Innovation Department in Singapore responsible for addressing new consumer needs and business opportunities in South East Asia and the Asia Pacific & China (APAC) Scotch Centre of Excellence.
BSc Marketing Honors Classification: 1st Class (4.0 GPA) 4 Year course with an Industrial placement
International Baccalaureate Diploma 34 points (479 UCAS tariff points) Higher level: English Literature (6); Psychology (6) and Film Studies (6) Standard level: Spanish ab. Initio (6); Mathematical Studies (5) and Biology (4)