Hi!👋🏽 As a seasoned multidisciplinary designer and creative lead with 7+ years of experience, I'm now leveraging my expertise to empower brands through freelance engagements as an Executive Creative Director. My diverse background in web design, motion graphics, and branding allows me to craft impactful visual experiences. However, I believe design goes beyond aesthetics. I'm passionate about fostering inclusivity and diversity, ensuring my work authentically represents target audiences and drives positive change.
Projects
- Testing what I can accomplished in just 30 minutes!Over the past year, I've been on a journey of creative and professional growth, building creative teams and creating content for a variety of different industries. I challenged myself to produce, style, direct, edit, AND model for an entire shoot in half an hour. The clock was ticking, but the creativity was flowing! Feeling incredibly proud of pushing my limits and achieving this goal.
- CYFR WORLD "Reasons" LookbookBRANDING INTRO TO CYFR WORLD BY OLIVE HOOPER. 'REASONS' is a project by CYFR designer and owner Olive Hooper. The project is the introduction to the new brand CYFR, with a special appearance from music artists CHÉ LINGO. The collection provokes questions based on sustainability.
- TIME TO STANDThe project presents creative millennials such as up and coming graphic designers, photographers and musicians who suffer from mental health issues such as depression and anxiety and discovering the highs and lows that they face on a day to day bases. I wanted to feature the point of view of creative millennial mental health within a series of visual effects content, the lens follows and helps portray the intense emotions and mentality mental health has on three distinctive characters. Within
- ‘CUT MY HAIR’ VisualVisual for the track "Cut My Hair" by @chriskozlowski1 as part of the #AMCoVid series by @abubillamusic Alongside this series, @abubillamusic are fundraising for the NHS COVID-19 Urgent Appeal. If you would like to make a donation to support the healthcare workers who are putting their lives at risk everyday.
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Work history
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Executive Creative DirectorCare Impact Staffing
United StatesFreelance
Developed and launched a brand new healthcare recruitment agency in the US, including brand strategy, website creation, and brand kit design.
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Executive Creative DirectorSamrai Properties Group
United StatesFreelance
Crafted and executed a transformative branding strategy that propelled immediate results, driving a notable increase in new property listings within the inaugural week of launch, while pioneering novel solutions at the forefront of real estate marketing.
Strategic Branding Execution: Crafted and executed a transformative branding strategy, leading to an immediate surge in new property listings during the launch week.
Industry Trend Tracking: Remain informed abreast of real estate market trends, pioneering innovative solutions to maintain a competitive edge in the industry.
Data-Driven Optimization: Tracked KPIs, conducted competitive analyses, and utilised data-driven insights to refine strategies, adapt to market shifts, and drive an exceptional 80% surge in brand recognition within the first month.
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Skills
- Adobe Creative Suite
- Advertisement
- Fashion Branding
- Visual Merchandising
- Digital Advertising
- Graphic Design
- Motion Design
- Maya 3D
- Nuke Compositing
- Cinema 4D
- Davinci Resolve
- Retouching
Education
MA 3D Visual Effects ProductionUniversity of The Arts London (UAL)
- London, United Kingdom
Activities and Societies: Development high-end specialist skills such as technical computing, animation, lighting and editing capabilities. Engagement in live industry Visual Effects and Animation projects with companies such as The Third Floor.
BA (Hons) Fashion Visual Merchandising and BrandingUniversity of The Arts London (UAL)
- London, United Kingdom
Activities and Societies: Engagement in live industry design projects with companies such as Westfield, ASOS, and Liberty's of London.
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Awards
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British Display Society DiplomaBritish display society
Established in 1947 the British Display Society was created to encourage and promote the highest standards of Visual Merchandising, Design and Display.
The British Display Society is a Visual Merchandising / Educational organisation that ensure VM remains a recognised profession that is alive and kicking in a modern retail world.