After 2 1/2 years working within the fashion industry in a merchandising capacity, in 2018 I decided to pursue a career change that utilised my varied skills set. Having gained some internship experience in fashion & lifestyle PR at two PR based companies, I quickly worked my way up thorugh the ranks and am currently working as the only Senior PR Manager at fashion and lifestyle PR agency LFA.
Work history
Senior PR ManagerLFA (Lifestyle & Fashion Agency)
London, United KingdomFull Time
A promotion from my previous role, I now manage 10 brands and 2 junior staff members, securing press coverage for all brands and building strong working relationships with the press and influencers alike.
PR ManagerLFA (Lifestyle & Fashion Agency)
- London, United KingdomFull Time
I manage a number of clients across fashion and lifestyle categories, including Wolf & Moon, Luxtra, Freight HHG, Estella Bartlett, Lowie and Matthew Calvin. I am also tasked with a number of additional tasks including writing company blog posts, client research/cultivation as well as social media responsibilities.
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Skills
- PR
- Social Media
- Organisation
- Management
- Fashion
- Communication
- Creative
- Writing
- Email Marketing
- Adobe
Education
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Master of Arts (MA) Fashion Retailing (Distinction)Kingston University
- London, United Kingdom
This postgraduate course offers a diverse curriculum that encompasses both the fashion and business aspects of retail; through modules such as Services Strategy, E-Commerce and Buyer Behaviour as well as live designer collaborations.
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Bachelor of Design (BA) Fashion Design (First Class with Hons)Sheffield Hallam
- Sheffield, United Kingdom
A varied course in which I developed a wide range of skills through modules such as Fashion Production, Professional Studies, Design Methods, Professional Practice, Contextual Studies and Observation and Communication.