I’m a passionate UX Designer with a background in design, psychology, education, and the service industry. I’m familiar with the fundamentals of user experience activities such as analysis, design, prototyping, and evaluation. With experience in UX/UI design, I redesigned websites and created screens that function on various devices. Having collaborated with engineers, game designers, BAs, and researchers, I have strong problem-solving, creative thinking, communication, and presentation skills. With a background in various fields, I provided unique ideas, expertise, and perspectives that contributed to innovative and insightful solutions. I have a strong passion for creating imaginative experiences powered by the latest technology and a desire to grow interactive entertainment beyond traditional experiences. Having a strong interest in technology, art, and helping others, I believe UX design is a way to collaborate with and empower people to accomplish their goals. I’m eager to push the boundaries of user experience and the collaboration with engineers to achieve design and technological innovation.
Work history
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UX DesignerZuhlke
London, United KingdomFull Time
• I was flown out to Switzerland to facilitate the project kick-off for the client consisting of 20 people; introduced story mapping which helped facilitate product discovery and prioritization of features between payments, utility, and services within the demanding timeline that was ever-changing due to unforeseen circumstances
• Addressed the user feedback presented by the representative manager to improve the information architecture of the client’s products and services; user retention rate increased from 15% to 30%
• Conducted user survey to validate user’s need for the download feature; 83% people surveyed would download in PDF file and 17% people would not download files or in other file formats. This enabled me to remove unnecessary functionality to enhance better user experience
• Implemented accessibility best practices for digital products and services; contributed to the increase in user retention rate from 15% to 30%
• Led ideation workshops with clients on Figma to brainstorm and discuss design limitations raised by stakeholders and engineers
• Led retros to ensure deliverables are cohesive from concept to launch; identified any blockers for ways of working
• Collaborated in multi-disciplinary teams including engineers, ux designers, and representative manager, to implement creative design solutions
• Tested and validated ideas using wireframes, prototypes, created by Figma; designed and produced user journey maps to identify the user’s pain point in their journey
• Partnered with front-end engineers for upcoming features and conducted screen verification; ensured the components implemented were synchronized with the design system
Projects: Clients:
Smart mobile banking............ LGT
Alzheimer’s app........................ Gates Ventures
User insurance journeys........ The AA
Health app.................................. Alvie Health
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UX DesignerXplora Technologies
- London, United KingdomFull Time
• I carried out project manager-level responsibilities by coordinating the marketing and data analyst with the UX/UI design team. I planned, monitored, and documented tasks/design goals throughout the project while coordinating meetings with the client
• Analyzed user data and user interactions using Google Analytics and Hotjar; added pop-ups on the campaign page and Goplay homepage increased 10% user join rate
• Gathered and evaluated user requirements in collaboration with the engineering project managers, marketing team, and data analysts; the target of planting 10 million virtual trees for the campaign was met
• Illustrated design ideas using storyboards, user flows, and sitemaps using Miro; introduced interactive map and click-to-collect mechanism for the campaign which increased user subscription rate by 65% (from 5,200 to 7,933 subscribers)
• Managed user flow process and experience for mobile app from concept to creation; 8,646 average daily steps for campaign users was 16% more than non-campaign users in 2021
• Set up weekly checkpoints (CPs) to make sure deadlines are met; held meetings with the client to identify step tracking, touch screen sensor, and calling and location tracking on X6 Play and XGO3 with regards to a virtual pet for children
• Developed UI prototypes to illustrate app function and screen designs
• Worked alongside in-house iOS, Android, and web developers
• During QA I identified and troubleshot app and web responsiveness
• Worked with the data analyst to set KPIs for website and campaigns
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Skills
- Communication
- Teamworking
- Prototyping
- User Flows
- Wireframe
- Adobe XD
- Problem Solving
- User Testing
- Card Sorting
- User Interviews
Education
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MScKingston University London
- Kingston upon Thames, United Kingdom
Focused on research, analysis, design, prototyping and evaluation of multimedia, multi-modal, and multiple platform user interfaces that are easy to use and support a great user experience
- Considered user experience in relation to cutting-edge technologies (big screens, tablets, smart phones, emerging technologies, and multimodal games console), and current industry trends (big data, multichannel services, digital lifestyles)
Courses:
UX Design (Content)
UX Design (Systems)
Digital Media Studio Practice
Media Specialist Practice
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BAUniversity of Claifornia, Irvine
- Irvine, United States
B.A. in Psychology and Social Behaviour
B.A. in Education Sciences
Awards
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2023 Hackathon WinnerZuhlke
• Produced an AI-powered knowledge management tool with a team of 12 people in two days. The tool helps bid managers efficiently locate scattered information within the company intranet
• Collaborated with a team of 12 people consisted of engineers, data scientists, ux designers, project managers, business analysts, and QAsA
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UX Super Mentor: Top 1% UX Mentor in OctoberADPList
• Led 1:1 meetings and gave guidance, support, and insights into UX Design
• Advised mentees internationally and provided feedback on resumes and portfolios
• Contributed in over 30 sessions of mentoring+ Show more