With a mission of “getting to the future first”, Jasmine is an advertising professional with a unique understanding of all things media, brand and podcast. Early in her career, Jasmine was selected by Fremantle’s CEO, Cécile Frot-Coutaz, to sit on the company’s first ever global shadow board, where she worked alongside the media giant’s C-Suite level and was mentored by Saachi and Saachi’s former CEO, Kevin Roberts. Outside of the advertising world, Jasmine is a Hip Hop Historian, having worked with The Hiphop Archive and Research Institute at Harvard University during her Masters degree, which explored institutional racism and its impact on the genre. Blending her academic and professional experiences, Jasmine has championed, contributed and executed diversity and inclusion policies alongside C-Suite level at Fremantle, Born Social and Studio71. She is also a listed contributor in the Cannes Lions Jury’s Amazon Bestseller, The Art of Branded Entertainment and a mentor to many in the not-for-profit sector looking to move into entertainment.
Global Digital & Brand PartnershipsFremantle
London, United KingdomFull Time
Fremantle is one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in around 40 countries. My responsibilities include: - Creating new and “disruptive” ideas for branded content - Supporting global teams during pitches to brands, broadcasters and agencies - Creating and retaining relationships with global agencies and clients - Tracking all international sponsorship, AFP, Product Placement and Media Trading activity across scripted and non-scripted shows Since January 2017 I have held a position on Fremantle’s shadow board where I develop new ideas and strategic solutions for the global business.
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- Music Analysis
- 360 Branding
- Advertisement Branding
- Brand Analysis
- Brand Campaigns
- Entertainment Media
MResThe University of Nottingham
- Nottingham, United Kingdom
My MRes examines and explores Hip Hop music as a continuation of the African American protest aesthetic. This study delves into the roots of the existing African American protest canon, drawing on examples from the slave era, the Harlem Renaissance and the Black Arts movement, before assessing Hip Hop’s similarities to these previous discourses. In comparing and contrasting literature, from pre-abolition to the modern day, with the visual, aural, and textual productions of Hip Hop I explore the links between the work of influential black protest writers and contemporary rappers, whilst refining the connections that some historians have already established. As my thesis articulates such ideas, it seeks to expand existing definitions of protest literature through an historic examination of the Hip Hop genre as a protest form, analyzing lyrics alongside musical composition.
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