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I am responsible for planning and delivering large scale integrated marketing campaigns and brand initiatives covering brand development, brand roll out, digital and print advertising, printed materials, digital, film, social and events through: Gaining an understanding of my client’s business including business strategy, executional requirements, marketing plans, competition and key financial data. Attending client meetings, taking client briefs, recognising business opportunities and making recommendations as required. Translating strategy into insightful briefs to drive creative development, and contributing creative ideas. Managing campaign budgets from initial quote to invoicing, and adhering to strict timing plans for multiple deliverables at any one time. Briefing videographers, art directors, designers, photographers and copywriters, and reviewing their work to ensure deliverables are to brief and within budget. Maintaining strong relationships with key suppliers, including production companies, printers and fulfilment warehouses. Brand guardianship. Management of Account Executive.
Delivering the annual brand and marketing plan across advertising, print, digital, video and social media platforms with the aim to drive sales. Acting as the voice of the brand by collating, designing, constructing and distributing regular external and internal digital communications, including HTML mailers and e-bulletins. Managing PR & Marketing Assistants. Running all social media accounts (Facebook, Twitter, LinkedIn, Google+ and Pinterest) Collating and promoting three in-house magazines (Finer, Refined and Exclusive Home Worldwide). This included organising advertorial, advertising, property listings and editorial content and promoting the publications via HTML mailers, newsletters, printed advertising and sales presentations. Writing creative briefs and assisting with the design of marketing campaigns. Co-ordinating events including the Fine & Country Gold Cup, an international polo event by organising exhibitors and sponsors, and managing all event collateral. Planning the International Advertising Fund and liaising with media agencies. Copywriting and proofreading for all B2B and B2C marketing materials. Managing the 2015 brand refresh, writing the brand guidelines addendum and presenting the re-brand at the International Conference 2015. Acting as a brand guardian. Giving conference presentations and leading seminars at company events.