• LocationLondon, United Kingdom

About me


I have spent the last 19 years working for some of the world's biggest brands. My roles have included Marketing Director for Live Nation, the world's largest entertainment company, Head of Music Sponsorship at telecoms giant, O2, where I managed the O2 Priority Ticketing program and luxury retailer Harvey Nichols where I delivered the Loyalty Program Strategy. I am commercially driven, have managed significant budgets and thrive in an organisation where I am leading a team in a performance driven environment. While I have years of integrated marketing experience, I specialise is working with data, insight and leading an organisation through digital transformation and innovation. I understand how technology is now impacting marketing and see it more as a science than art. In 2014, I was named in Marketing Week's Vision 100 – an exclusive list of marketing visionaries. In 2011, I was ranked 8th in Event magazine's Top 100 and in 2010, I was named in the Hospital Club's Top 100 for emerging talent in the advertising industry. I regularly speak at conferences and events. At work, I have a passion for managing and inspiring talent. Outside of work I have a passion for wellness, sport and travel.



  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Content
  • Sponsor Program

Work history


Marketing Consultant

Self Employed

Jan 2015


Marketing Director

Live Nation

Aug 2012 - Mar 2014


Head OF Music Sponsorship


Mar 2008 - Jul 2012