About me
I am a highly creative and commercial senior global brand & integrated marketing leader. 20 years international experience, at both leading integrated creative agencies (inc. 9 years at AMV BBDO) and client side / in house, transforming some of the world’s biggest brands such as Samsung, Sky, Johnson & Johnson, GSK, Adidas and Mars, with a proven track record of generating outstanding creative and commercial results.
An integrated marketer who can work across all disciplines, the entire customer journey, and the omni-channel environment - brand comms, digital, data, retail (online/offline), experiential.
A proven history of leading and inspiring large multi-disciplinary teams to build effective marketing strategies and develop award-winning integrated, digital marketing campaigns and experiences at a global, regional and local level. Campaigns that have driven business growth, exceeded brand metrics and won multiple global effectiveness and creative awards. Consistently delivering growth for agencies, achieving +30% average account growth.
A trusted business partner and an inspiring leader, with expertise in influencing and galvanising complex teams, stakeholders and partners, across geographies, via a compelling vision & culture.
A passionate believer in the power of creativity, innovation and collaboration to deliver commercial success.
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