Jason Castaneda

Working closely with people in Merchandising, Editorial and other stakeholders to design the user experience across Harvey Nichols' website providing innovative solutions for users across UK, International and Hong Kong. I am responsible for projects from scoping, analysing, briefing, architecting, UX and designing the output.

Using Monetate to perform A/B Testing to compare and suggest the needed recommendations to achieve better user experience for Specsavers. I conducted hypothesis to get a better understanding what the client wants and being able to agile environment by doing testing in an iterative way.

Using Monetate to perform A/B Testing to compare and suggest the needed recommendations to achieve better user experience for Specsavers. I conducted hypothesis to get a better understanding what the client wants and being able to agile environment by doing testing in an iterative way.

Freelancing on the digital aspect and occasionally produce presentation and icons. Main specialty creating the enhancing presentations that is translatable to stakeholders.

Working in a collaborative team, I develop both printed and digital content to promote the services that Kantar Retail provides. Through design briefs I work closely with the consultants and the clients such as Bacardi, Mondelez, Arla, MARS through visual communication and physical designs. Creating content I use a wide range of software as such Adobe Illustrator, InDesign and Photoshop. My duties include video editing, icon design, brochure design and presentation design.

I provided the client web design layouts, finding out the latest trends that will benefit the client. With the use of Photoshop I created a template that will act as a skeleton helping me to position and layout what I need to code with the use of HTML and CSS. When building the website I make sure my coding is clean and understandable. This is where I use a CMS that will help maintain the website through clients. On the side I help do SEO (Search Engine Optimisation) to improve the client’s visibility on the web, using specific keywords that will be on top of competitors.