Jason Francis

Content Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Copywriting
  • Content Development
  • Management
  • Proofreading
  • SEO
  • Adobe Photoshop
  • Html
  • CMS Systems
  • Microsoft Excel
  • Google Analytics

Companies I’ve worked with

  • Worldstores

    Worldstores

    • Retail
  • D

    Dunelm (Formally Worldstores Group)

    • C

      Cutsice Ltd

      Work history

      2018

      Content Manager

      Cutsice Ltd

      Sep 2018 - Nov 2018
      • London, United Kingdom
      • Full Time
      • Responsibilities included: • Continually drive the content strategy, focussed on giving an incremental reason to visit and an enhanced visit, as well as increasing natural search traffic, converting visitors and retaining existing customers • Line manager to a team of 5 people • Manage the email and social media co-ordinator • Support the business with key events and new product/range launches • Accountability of maximising commercial performance, ensuring sales and margin targets are achieved across the website • Build and execute the online content/ trading calendar • Setting up promotional offers in line with the trading calendar • Lead the development and implementation of new initiatives e.g. new channels to market, new features and functionality • Review the product range and influence category teams to deliver product selection that meets the needs of the online customer • Monitor, analyse and report on website performance weekly • Meet all customer key performance indicators e.g. bounce rate, conversion, dwell time • CMS - Update and maintain products and pages using Magento • Brief to design homepage changes and promotions • Recommend a/b testing based on google analytics metrics

      2018

      Mar 2014 - Sep 2018
      • Aldwych, London, UK
      • Full Time
      • Responsibilities included: • Manage the day to day running of content for Dunelm.com/extra, SofasWorld.co.uk, Modern.co.uk, Achicanow.com, Officesupermarket.co.uk, Bedroomworld.co.uk and Worldstores.co.uk • Hiring, training and management of Content Assistant & Content team • Overseeing a team of content editors to create large numbers of new product listings for our websites by compiling detailed and accurate copy • Line manager to 6 people • Proofing - to ensure high standards of new product content are displayed throughout our sites • Maintaining the websites present look and keeping track of page loading times • Maintaining the websites mobile format, making sure it is user friendly and easy to navigate • Working with all key stakeholders of the business on a daily basis including Trading, UX and I.T teams • Working with trading teams to bring in new products and set tight deadlines to meet monthly targets • Working closely with the “Achica” brand which has recently been acquired by Worldstores, to create new promotions and a new layout of their website. • Product data management and site checks: to ensure all products have the correct images, descriptions and pricing on all devices • Improving product imagery using Photoshop for new and existing products • Updating site landing pages using HTML and Adobe Dreamweaver

      2014

      Content Editor

      Worldstores

      Aug 2012 - Mar 2014
      • Twickenham, United Kingdom
      • Full Time
      • Responsibilities included: • Creating large numbers of new product listings for our websites by compiling detailed and accurate copy • Proofing: to ensure only high standards of new product content and listings are displayed throughout our sites • Migrated our niche sites onto a Mobile platform • Create and update banners using Adobe Fireworks • Uploading new skus onto Content Management System • Updating site landing pages using HTML and Adobe Dreamweaver