Work history
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Content ManagerCutsice Ltd
- London, United KingdomFull Time
Responsibilities included:
• Continually drive the content strategy, focussed on giving an incremental reason to visit and an enhanced visit, as well as increasing natural search traffic, converting visitors and retaining existing customers
• Line manager to a team of 5 people
• Manage the email and social media co-ordinator
• Support the business with key events and new product/range launches
• Accountability of maximising commercial performance, ensuring sales and margin targets are achieved across the website
• Build and execute the online content/ trading calendar
• Setting up promotional offers in line with the trading calendar
• Lead the development and implementation of new initiatives e.g. new channels to market, new features and functionality
• Review the product range and influence category teams to deliver product selection that meets the needs of the online customer
• Monitor, analyse and report on website performance weekly
• Meet all customer key performance indicators e.g. bounce rate, conversion, dwell time
• CMS - Update and maintain products and pages using Magento
• Brief to design homepage changes and promotions
• Recommend a/b testing based on google analytics metrics
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D
Digital Content ManagerDunelm (Formally Worldstores Group)
- Aldwych, London, UKFull Time
Responsibilities included:
• Manage the day to day running of content for Dunelm.com/extra, SofasWorld.co.uk, Modern.co.uk, Achicanow.com, Officesupermarket.co.uk, Bedroomworld.co.uk and Worldstores.co.uk
• Hiring, training and management of Content Assistant & Content team
• Overseeing a team of content editors to create large numbers of new product listings for our websites by compiling detailed and accurate copy
• Line manager to 6 people
• Proofing - to ensure high standards of new product content are displayed throughout our sites
• Maintaining the websites present look and keeping track of page loading times
• Maintaining the websites mobile format, making sure it is user friendly and easy to navigate
• Working with all key stakeholders of the business on a daily basis including Trading, UX and I.T teams
• Working with trading teams to bring in new products and set tight deadlines to meet monthly targets
• Working closely with the “Achica” brand which has recently been acquired by Worldstores, to create new promotions and a new layout of their website.
• Product data management and site checks: to ensure all products have the correct images, descriptions and pricing on all devices
• Improving product imagery using Photoshop for new and existing products
• Updating site landing pages using HTML and Adobe Dreamweaver
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Skills
- Copywriting
- Content Development
- Management
- Proofreading
- SEO
- Adobe Photoshop
- Html
- CMS Systems
- Microsoft Excel
- Google Analytics