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Jason began his creative path with a background in fine art and graphic design though from an early age always had one hand on a camera capturing anything and everything that caught his eye. Following his assisting years in the early 90’s Jason moved into the music industry shooting album covers juggling this with his life as a rock drummer before turning his attentions towards advertising. With recent shoots for clients such as Monarch, Striverdi Healthcare, YouView, Freeview and Coca-Cola Jason’s laid back shooting style creates an effortless relaxed atmosphere both in front and behind the camera whether on location or in the studio. Best known for capturing ‘of the moment’, emotions, experiences and interactions, ironically these images are created with extremely detailed pre-production to control all the elements according to the minutiae of the client’s brief. Having controlled every aspect of the shoot, even creating his own sunshine, Jason then allows the action to unfold ascribing roles to models who are coached to act these out in character whilst he captures every moment. This approach has enabled Jason to move seamlessly into the moving image arena and he often finds himself shooting both stills and moving images on the same project.