Jason Melissos

PR Manager, UK & Central Europe

  • LocationUnited Kingdom



  • Events
  • Marketing PR
  • Branding
  • Retail
  • Promotions
  • Brand Management
  • Events PR
  • Market Research
  • Communications
  • Trend Analysis
  • Concept Develoment
  • Luxury Fashion
  • Innovation Management
  • PR Strategy
  • Lifestyle PR

Work history


PR Manager, UK and Central Europe


Jun 2014
  • • Manage the external communications department of a multinational and £multi-billion retailer. • Develop PR strategies, campaigns and initiatives to improve brand perception. • Maintain strong relations with key fashion and lifestyle press. • Drive innovation for the F&F brand and ensure all activity is optimised to full potential. • Work with commercial and design teams to agree the trends presented to press. • Manage PR agency to develop media and PR support plans. • Project - manage all paid PR support creatives and copy. • Manage shoot/production team and creative agency on printed collateral concepts and delivery. • Manage events such as fashion shows and static presentations - ensure event feedback and ROI is communicated to the business. • Engage all relevant stakeholders to ensure event potential is maximized - i.e. online and social media channels. • Liaison point with Corporate Affairs. • Industry awards liaison. • Work closely with online teams to maximise all campaigns and tactical activity and content online. • Ensure PR agency is briefed on all seasonal campaign media spends and assets. • Ensure all campaign activity is executed with consistent brand handwriting within the agreed concept. • KPIs and ROI info is regularly communicated to the wider business following key activities. • Capitalise on internal PR opportunities to gain commitment for future projects from stakeholders. • Communicate internal coverage updates to key stakeholders. • Budget management. • Trend competitor analysis monthly reports. • Franchise communications - weekly updates and annual plans. • Effective leadership and team management.


Communications & Innovation Analyst

Labelux Group

May 2013 - May 2014
  • Group Brands: Jimmy Choo, Belstaff, Bally, Zagliani •Generate, implement and manage the group’s creative ideation strategy and concepts: innovation research, brand management, strategy, communications and business development. •Build and manage brand concepts for activation across multiple channels; from partnerships to strategic collaborations. •Conceive and execute brand experiences and manage production. •Assess strategic goals and capabilities of the organisation. •Identify and address gaps between strategy and customer intelligence performance. •Lead multiple stakeholders developing a common set of key messages. •Research to locate, enable and accelerate innovation and communication practices at a group level. •Identify relevant key market and cultural trends. •Manage the internal insights and intelligence platform.


Senior Account Assistant


Aug 2012 - Feb 2013
  • Account Brands: Mary Katrantzou, Erdem, Giles, Matthew Williamson, Tibi, Sea NY, Preen, Marcus Lupfer, James Long, Alice+Olivia, Lulu Frost, Devi Kroell, Dominic Jones, Ostwald Helgason, Cheap Monday, Gant Rugger, Christian Lacroix, Huishan Zhang,Vanessa Bruno, Ohne Titel, Antonio Marras, Isa Arfen •Sample management: dealing effectively and promptly with all press requests, sending, tracking and invoicing. •Maintaining the showroom through the organization of samples, this includes liaising with the design teams to ensure all discontinued products have been removed. •Targeting and securing editorial coverage in all UK and foreign media by coordinating product and image placements, directly with the press. •Providing general support to the Senior Account Manager, especially at times of heavy demand such as London, New York, Paris and Milan Fashion Week, events, launches and new collections. •Liaising with press on a daily basis to fulfill fashion requests and follow up press coverage. •Supervising and updating PR shots, and press image database. •Producing visual materials when necessary in line with the designers’ guidelines and corporate identity.


Press Assistant & Showroom Manager

Laura Ashley

Aug 2009 - Aug 2011
  • •Working according to the brand’s strategies, to implement and monitor media campaigns. •Responding effectively and promptly to all press requests and media enquiries. •Targeting and securing editorial coverage in all UK and foreign media by coordinating product and image placements, directly with the press. •Maintaining existing relationships with journalists and developing new relationships. •Producing regular press coverage reports. •Providing general support to the Press Officer and PR Manager, especially at times of heavy demand such as events, press shows, launches and new collections. •Managing the press showroom through the organization of samples, this includes liaising with both design and buying teams to ensure all discontinued products have been removed. •Supervising and updating PR shots, the press image database. •Model castings and organizing for presentations. •Managing photography for seasonal look books. •Accustomed to delegating to interns/assistants. •Helping with customer enquiries.



Innovation Management

Central Saint Martins

Aug 2011 - May 2013
  • MA Innovation Management recognises the growing demand for creative, collaborative practitioners with an understanding of business, design and culture. Where MBA and design management programmes analyse problems, MAIM deploys connective and creative approaches to managing innovation in order to synthesise opportunities. Dissertation Hypothesis: Luxury fashion brands with a strong heritage identify the need to adapt to change, to satisfy the evolving needs of the contemporary clientele and to innovate while maintaining their strong brand identity and image. However these brands tend to have a more distinct and conservative approach to innovation that differs from this of a younger brand. Focus Areas: Luxury, Public Relations, Fashion Branding, Advertising, Semiotic Analysis


BA International Relations and European Studies

Panteion University of Political and Social Sciences

Aug 2004 - May 2008
  • The study of international affairs has been an integral part of the University’s research and teaching since its establishment in 1927. This core of courses developed impressively following the restoration of democracy in 1974, when International Relations was chiefly expanded and established as a field. Panteion University gained a predominant position in this academic landscape. Today the department of International and European Studies enjoys a vibrant academic culture that that is well-established and consciously sustained. The departmental curriculum has a strong interdisciplinary character that responds to the modern needs of the country’s participation in the European and international institutions from a legal and political viewpoint, without neglecting the economic aspect of International Relations. It should also be noted that a strong characteristic of the curriculum is the systematic study of both theory and practical experience on a national and international level.