Work history
PR Manager, UK and Central Europe
• Manage the external communications department of a multinational and £multi-billion retailer.
• Develop PR strategies, campaigns and initiatives to improve brand perception.
• Maintain strong relations with key fashion and lifestyle press.
• Drive innovation for the F&F brand and ensure all activity is optimised to full potential.
• Work with commercial and design teams to agree the trends presented to press.
• Manage PR agency to develop media and PR support plans.
• Project - manage all paid PR support creatives and copy.
• Manage shoot/production team and creative agency on printed collateral concepts and delivery.
• Manage events such as fashion shows and static presentations - ensure event feedback and ROI is communicated to the business.
• Engage all relevant stakeholders to ensure event potential is maximized - i.e. online and social media channels.
• Liaison point with Corporate Affairs.
• Industry awards liaison.
• Work closely with online teams to maximise all campaigns and tactical activity and content online.
• Ensure PR agency is briefed on all seasonal campaign media spends and assets.
• Ensure all campaign activity is executed with consistent brand handwriting within the agreed concept.
• KPIs and ROI info is regularly communicated to the wider business following key activities.
• Capitalise on internal PR opportunities to gain commitment for future projects from stakeholders.
• Communicate internal coverage updates to key stakeholders.
• Budget management.
• Trend competitor analysis monthly reports.
• Franchise communications - weekly updates and annual plans.
• Effective leadership and team management.
Communications & Innovation Analyst
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Group Brands: Jimmy Choo, Belstaff, Bally, Zagliani
•Generate, implement and manage the group’s creative ideation strategy and concepts: innovation research, brand management, strategy, communications and business development.
•Build and manage brand concepts for activation across multiple channels; from partnerships to strategic collaborations.
•Conceive and execute brand experiences and manage production.
•Assess strategic goals and capabilities of the organisation.
•Identify and address gaps between strategy and customer intelligence performance.
•Lead multiple stakeholders developing a common set of key messages.
•Research to locate, enable and accelerate innovation and communication practices at a group level.
•Identify relevant key market and cultural trends.
•Manage the internal insights and intelligence platform.
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Skills
- Events
- Marketing PR
- Branding
- Retail
- Promotions
- Brand Management
- Events PR
- Market Research
- Communications
- Trend Analysis
- Concept Develoment
- Luxury Fashion
- Innovation Management
- PR Strategy
- Lifestyle PR
Education
Innovation Management
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MA Innovation Management recognises the growing demand for creative, collaborative practitioners with an understanding of business, design and culture. Where MBA and design management programmes analyse problems, MAIM deploys connective and creative approaches to managing innovation in order to synthesise opportunities. Dissertation Hypothesis: Luxury fashion brands with a strong heritage identify the need to adapt to change, to satisfy the evolving needs of the contemporary clientele and to innovate while maintaining their strong brand identity and image. However these brands tend to have a more distinct and conservative approach to innovation that differs from this of a younger brand. Focus Areas: Luxury, Public Relations, Fashion Branding, Advertising, Semiotic Analysis
BA International Relations and European Studies
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The study of international affairs has been an integral part of the University’s research and teaching since its establishment in 1927. This core of courses developed impressively following the restoration of democracy in 1974, when International Relations was chiefly expanded and established as a field. Panteion University gained a predominant position in this academic landscape. Today the department of International and European Studies enjoys a vibrant academic culture that that is well-established and consciously sustained. The departmental curriculum has a strong interdisciplinary character that responds to the modern needs of the country’s participation in the European and international institutions from a legal and political viewpoint, without neglecting the economic aspect of International Relations. It should also be noted that a strong characteristic of the curriculum is the systematic study of both theory and practical experience on a national and international level.