Jason Traves
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Jason Traves

Global Senior Director Creative ConceptAmsterdam, Netherlands
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Jason Traves
Available

Jason Traves

Global Senior Director Creative ConceptAmsterdam, Netherlands
About me
I’m an Award winning Creative director, Interior designer, storyteller, Brand builder and curator of engaging consumer experiences for Brands. I work with passion, drive, creativity, experience and always with an eye for the detail and with real pragmatism. I strategically build and nurture creative teams identifying and using individual skills and strengths, in a collaborative way to achieve results. To date my work has not only engaged consumers with brands but has changed customer perceptions of retail spaces and product and has proved to drive sales of products and services.
Projects
  • LEVI'S CRAFTWORKERS
    LEVI'S CRAFTWORKERSA Celebration of craft to mark the launch of the re-Crafted London Flagship store on regent street. The installation showcased the visual art made by some of London's best Crafters which I curated in a Gallery style setting. audio files, oversized billboard style portraits and headphones featuring interviews brought the storey of the makers to life. An interactive storytelling and an award winning scheme.
  • CIFF NORTHWIND POP UP - HARVEY NICHOLS
    CIFF NORTHWIND POP UP - HARVEY NICHOLSCIFF (Copenhagen International Fashion Fair) Design, built and installed a pop up space to showcase North Wind, their exclusive collaboration with Harvey Nichols.
  • LEVI'S - NEWBURGH STREET DESIGN AND REFURB
    LEVI'S - NEWBURGH STREET DESIGN AND REFURBLevi’s® destination store in Soho redesigned and transformed in just six weeks, from design to completion.
  • MADE.COM - MADE YOU LOOK
    MADE.COM - MADE YOU LOOKDesign and build for MADE.COM for the launch of their new MADE You Look campaign designing and transforming the brands Soho showroom window displays using their most iconic product shapes.
  • LULULEMON - BREATH IT ALL IN
    LULULEMON - BREATH IT ALL INSeeking to contradict traditional Christmas windows schemes, and stop shoppers in their tracks, lululemon commissioned the design and build for this interactive, modern and forward-thinking scheme for their Christmas campaign, “Breathe it all in”.
  • LEVI'S 502 TAPER
    LEVI'S 502 TAPERA future-proof design was the key consideration for this Levi’s scheme to promote the Taper 502 line across their European flagship stores in London, Paris and Berlin.
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Work history
    PVH Corp Europe logo
    PVH Corp Europe logo
    Global Senior Director Creative ConceptsPVH Corp Europe
    Amsterdam, NetherlandsFull Time
    My current role as Global senior Director at Tommy Hilfiger is based at the global headquaters in Amsterdam. reporting into Omnichannel. In my time within the company I have been promoted from Senior director of windows to Global senior director of Creative concepts which now covers all Global Windows, Showrooms, special projects and pop up design for all global regions within full price retail, wholesale, licenses and Outlet. Since i have been in post there have been several PVH group re organisations which I have been supporting by designing and building new structures and processes to support future efficiencies and consistency across all brand presentation projects in all channels. I am currently rebuilding the visual design team and working with senior management and the newly appointed brand president to develop the new ‘Tommy” design direction which will be implements in the coming seasons. Myself and my team not only work on concept design but we design and curate clear and concise seasonal toolkits to support all project launches to ensure the regional hubs have all the information and guidance they need to execute at market level.
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    Chief Creative OfficerLucky Fox
    Brighton, United KingdomFull Time
    Lucky Fox is an award winning retail design and production agency providing a 360 degree service from design to implementation. I built the business from its inception, designing the brand and its output and directing and managing all aspects of the business from concept design and project management for high end clients, we design all things Creative for retail including window displays, shopfit design, VM fixturing, pop up shops, press and marketing events, packaging design and POS, campaign elevation across all channels and consultancy in customer behaviour and insights. Our clients are wide ranging across all sectors including Denim, Fashion, Luxury, Luxury department stores, Furniture, lifestyle, technology, cosmetics, food and beverage, wellness and sportswear amongst others. Our reach is across UK/Europe and Global
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Skills
  • Experiental Marketing
  • Commercial Interior Design
  • Visual Merchandising
  • Creative Concepts
  • Brand Storytelling
  • Creative Storytelling
  • Sketchup 3D
  • Brand Consultancy
  • Brand Building
  • Project Management
Awards
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    VMSD AWARDVisual Merchandising and Store Design
    HARVEY NICHOLS WARDROBE WINDOW INSTALLATION LONDON
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    VMSD AWARDVisual Merchandising and Store Design
    BEST USE OF TECHNOLOGY IN A WINDOW CONCEPT VASHI DIAMONDS SELFRIDGES
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