I’m an Award winning Creative director,
Interior designer, storyteller, Brand builder and curator of engaging consumer experiences for Brands. I work with passion, drive, creativity, experience and always with an eye for the detail and with real pragmatism.
I strategically build and nurture creative teams identifying and using individual skills and strengths, in a collaborative way to achieve results. To date my work has not only engaged consumers with brands but has changed customer perceptions of retail spaces and product and has proved to drive sales of products and services.
Projects
- LEVI'S CRAFTWORKERSA Celebration of craft to mark the launch of the re-Crafted London Flagship store on regent street. The installation showcased the visual art made by some of London's best Crafters which I curated in a Gallery style setting. audio files, oversized billboard style portraits and headphones featuring interviews brought the storey of the makers to life. An interactive storytelling and an award winning scheme.
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Work history
Global Senior Director Creative ConceptsPVH Corp Europe
Amsterdam, NetherlandsFull Time
My current role as Global senior Director at Tommy Hilfiger is based at the global headquaters
in Amsterdam. reporting into Omnichannel.
In my time within the company I have been promoted from Senior director of windows to
Global senior director of Creative concepts which now covers all Global Windows,
Showrooms, special projects and pop up design for all global regions within full price retail,
wholesale, licenses and Outlet.
Since i have been in post there have been several PVH group re organisations which I have
been supporting by designing and building new structures and processes to support future
efficiencies and consistency across all brand presentation projects in all channels.
I am currently rebuilding the visual design team and working with senior management and the
newly appointed brand president to develop the new
‘Tommy” design direction which will be
implements in the coming seasons.
Myself and my team not only work on concept design but we design and curate clear and
concise seasonal toolkits to support all project launches to ensure the regional hubs have all the
information and guidance they need to execute at market level.
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Chief Creative OfficerLucky Fox
Brighton, United KingdomFull Time
Lucky Fox is an award winning retail design and production agency providing a 360 degree service from design to implementation. I built the business from its inception, designing the brand and its output and directing and managing all aspects of the business from concept design and project management for high end clients, we design all things Creative for retail including window displays, shopfit design, VM fixturing, pop up shops, press and marketing events, packaging design and POS, campaign elevation across all channels and consultancy in customer behaviour and insights.
Our clients are wide ranging across all sectors including Denim, Fashion, Luxury, Luxury department stores, Furniture, lifestyle, technology, cosmetics, food and beverage, wellness and sportswear amongst others. Our reach is across UK/Europe and Global
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Skills
- Experiental Marketing
- Commercial Interior Design
- Visual Merchandising
- Creative Concepts
- Brand Storytelling
- Creative Storytelling
- Sketchup 3D
- Brand Consultancy
- Brand Building
- Project Management
Awards
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VMSD AWARDVisual Merchandising and Store Design
HARVEY NICHOLS WARDROBE WINDOW INSTALLATION LONDONV
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VMSD AWARDVisual Merchandising and Store Design
BEST USE OF TECHNOLOGY IN A WINDOW CONCEPT VASHI DIAMONDS SELFRIDGES+ Show more