PostsProjectsExperienceTeam

Work history

E
E
Director Product MarketingExasol
Oct 2018London, United KingdomFull Time
• Spearheading product marketing strategy to align long term product vision by planning and executing GTM plans • Formulating the value-proposition of Exasol’s offering for different target personas in the buying cycle • Developing and revamping all product messaging, cross-channel marketing and sales collaterals (product sheets, presentations, webinars, video briefs etc.) to improve sales effectiveness • Conducting market analysis through win-loss interviews and buyer persona interviews to aid the value proposition and improve the sales/product/marketing effectiveness • Partnering with product and sales leadership teams to create market and competitive analysis, customer segmentations, buyer personas to feed into product strategies and communication approaches • Measuring and reporting the effectiveness of all product marketing efforts for the purposes of optimization, budgeting and management
H
H
Senior Product Marketing ManagerHoneybee
Oct 2017 - Apr 2018London, United KingdomFull Time
• Led the launch of new B2B SaaS analytics product for retail, BPO and financial services while preparing and managing the implementation of the go-to market plan • Developed a consolidated view of the market, competition which serves as an input to the corporate strategy, marketing planning and value propositions • Created compelling sales enablement content including product sheets, case studies, web content to support lead generation and build awareness • Collaborated with Dixon’s product and sales, commercial & CXOs to align product capabilities with market needs • Prepared annual marketing plan and budget, forecasting spend for various marketing initiatives • Launched lead generation campaigns, webinars, blogs, thought-leadership, events & digital marketing initiatives

Education

P
P
Product Marketing CertificatePragmatic Institute
Oct 2017 - Oct 2017London, United Kingdom
S
S
Product ManagementStanford University
Nov 2015 - Dec 2015London, United Kingdom
The Art and Science of Product Management

+ Show more