About me

A highly resilient and curious individual, with over 3 years’ experience in Portfolio Management, Product Marketing and Planning. Known for strategic vision, analytical prowess and translating complex challenges into actions.

PostsProjectsExperienceTeam

Work history

D
D
Senior Strategy AnalystDyson
Jul 2023Malmesbury, United KingdomFull Time
- Launched Dyson’s Chitosan™ Styling Range, the brand’s first beauty products. Established the strategic foundation, assessed consumer needs, competitor landscape and crafted the product brief. My role ensured products aligned with Dyson’s innovation standards and positioned themselves for success in a competitive market. Launched Q4’24. - Leading the discovery of future opportunities in beauty devices and cosmetics. Leveraging market insights to identify and present key areas to senior leadership, highlighting the problem to solve, market dynamics, and strategic fit. Currently driving four initiatives for Dyson Beauty, with secured leadership buy-in and resources. - Utilising market data (NPD, FEB, GFK) and CRM data (customer engagement metrics) to further understand competitive activity, emerging trends and industry shifts. Leading monthly workshops to inform and inspire the wider team on changes in beauty.
D
D
Research Project ManagerDyson
Jul 2022 - Jul 2023Malmesbury, United KingdomFull Time
- Launched a strategic project for Dysons first floor cleaning solution. Enabling Dyson to enter the wet floor cleaning market and expand the product portfolio, driving new revenue streams. Launched in 2022 on time, within specification, and under budget.

+ Show more

Skills

• Microsoft Excel
• Microsoft Office
• Google Adwords
• Jira
• Data Analysis
• Project Management
• Market Analysis
• Strategic Analysis
• Consumer Trends
• SQL

Education

C
C
BA International Business Management (With Study Abroad)Coventry University
Aug 2018 - Aug 2022Coventry, United Kingdom
International Business Management Graduate with First Class Honours Activities and societies: - Cuban Salsa Dance Class - Beginners Spanish (Year 1) & Post-Beginners Spanish (Year 2)Activities and societies: - Cuban Salsa Dance Class - Beginners Spanish (Year 1) & Post-Beginners Spanish (Year 2) Modules included: - Business Analytics - Collaborative Problem Solving - Global Supply Chains and Logistics - Economics of International Business - International Business Strategy

Awards

C
C
Introduction to Strategic MarketingChartered Institute of Marketing
B
B
International Computers Drivers LicenseBCS, The Chartered Institute for IT