An ideas person who is fascinated by millennial culture. At university, discovered the value in being curious, and that curiosity has manifested itself as a passion for cultural insights in working life. Today has a flair for identifying the cultural nuances and emotional drivers behind online trends, as social media has become an impetus for emerging complex social narratives that deserve our attention. May be a Londoner born and bred but thrives in multicultural settings. Having lived in three different European cities (London, Marseille and currently Berlin) able to bring a unique, international perspective to content marketing strategies, ensuring I’m always telling stories that both capture the imagination of, and accurately represent, an ever-evolving Gen Y.
As an Editorial Assistant, I took over the management of our Community Contributor programme, fostering a talented pool of writers and developing strategies across channels to drive traffic to our community hub. I evolved into a confident copywriter, following briefs for landing pages, e-mail marketing, brochure itineraries and extensive SEO copy. On the editorial site I took part in deciding layouts, appearance and content of feature articles, as well as editing, writing and proofreading content to ensure tone of voice was consistent with our website. I pitched monthly ideas in line with our editorial calendar and planned future content in monthly review meetings. My social media duties involved pulling monthly reports and metrics on Falcon, ensuring all content was optimised for social channels, working regularly with the design team to create new assets, and gathering insights through community engagement on Facebook.
Hired straight out of university, I spent three months as an Editorial Content intern at Contiki’s marketing office. During my internship, I worked mainly on the company’s editorial site/blog, where I produced monthly content for the site and took the reigns of its community program. I also developed a keen eye for emerging trends, constantly generating ideas for blogger collaborations and scouting influencers for guest posts. I produced regular copy for a range of marketing materials, as well as assisting and storyboarding both flat-lay and pinboard shoots for the brochure. I was also instrumental in developing Contiki’s social media strategy, which included storyboarding and curating monthly Snapchat stories, creating briefs for Snapchat and Instagram assets, engaging with our community on Facebook and scheduling daily content across channels using Falcon.
Here I executed marketing plans, established, social media channels, headhunted and recruited cast/crew, organised interviews, carried out daily administrative tasks, liased with cast/crew and became familiarised with software such as survey monkey to set up feedback forms and mailing lists for press releases.
During this placement as part of my degree I was heavily involved in their EU audit procedure and performed daily administrative tasks. I became absorbed in their work and, for my graded enquiry project, I wrote a report for the Company on the importance of European and Cross-Cultural Collaboration within the arts in light of the upcoming referendum for Britain to leave the EU, addressing the need to challenge habitual thinking in the UK as well as highlighting the importance of translating and sharing International texts if Theatre is to continue to evolve.
Here I polished my product knowledge abilities, managed large sections and executed impeccable customer service during busy shifts.
As part of our degree, our Theatre company, 4/4 Time Theatre Company, consisting of six girls were worked intensively in a drama setting with sufferers of Dementia at the Sam Beckman Centre, A Jewish day care centre for people suffering with Dementia located in Hendon. Our practice was intergenerational and found different ways to engage in shared learning and create an inclusive environment which effectively breaks down the barrier between two very contrasting generations.
My experience being part of the management team for a large company was invaluable. Alongside being a brand ambassador, I was encouraged to come up with new strategies for team morale and sales, targets and finances as well as delegating tasks to ensure maximum productivity from day to day.
For a module in my second year I assisted in the running of workshops at my Schools Saturday Youth Theatre, where we facilitated a group of 15-18 year olds, and explored physical theatre techniques based on gothic fairytales.
I was fortunate to undertake a short paid internship at a modelling agency where I worked closely with the company director who taught me first hand about liaising between clients, administration, marketing and what it takes to run a successful business on an operational level within the creative industries.
Here I made delicious lunch food, worked the coffee machine and built lasting relationships with the local community. I also perfected my interpersonal and professional skills.
My Masters at Newcastle University has allowed me to contextualise my curiosity of the interconnectedness of our global village, whilst solidifying my knowledge of business operations and effective working models within multicultural contexts. I am also gaining skills in marketing, audit procedures, policy development, and I am being challenged to critically analyse and interpret global business, marketing and branding strategy. My research file, divided into 3 parts, uses both quantative and qualitative research methods to analyse and explore fascinating research domains in cross cultural communications.
Here I acquired a practical knowledge and understanding of how theatre-making can be harnessed to change lives and inspire new possibilities, focusing on a wide range of practices that take place in numerous and diverse settings. Applying interdisciplinary techniques I was able to delineate issues of race, age and gender in my work, and became familiarised with project co-ordination and workshop facilitation. I was awarded a first, with a dissertation titled "The Theatre of Political Discourse: Performance, Melodrama and Spectacle in a Postnormal Society" which looked multi-modally at the contributing factors to the complicated nature of 21st century life.