About me

Jaylin Paschal is a student in Washington, D.C., studying strategic communications and design.

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Projects

• [TEXTURE] Vol. 1[TEXTURE] vol. 1 explores the fundamental concepts of Hip Hop, from where it originated to what it has become. [TEXTURE I] discusses Hip Hop's position in fashion, advertising, politics and the general cultural scheme of the world. It also reviews key players in establishing the sound and look of Hip Hop; the architects of the foundation of the culture. Written and designed by Jaylin Paschal.
• Brand Development StrategyPersonal branding strategy which serves as the foundation of my brand identity and functions as a portfolio piece.
• Creative LiberationAt the end of the day, Jaylin Paschal is "that writer girl" from the mid-sized, midwestern city of Dayton, Ohio. Her life has been all about nuance, as she's always lived somewhere in the middle of things. Growing up just on the border of the inner-city and the suburbs; living in a predominantly black neighborhood but going to a predominantly white school; managing liberalism among conservative peers (and sometimes family)--"grey area" is not an unfamiliar topic for her. This life on the border of so many cultures and ideologies is what prompted her passion for drawing connections, and ultimately sparked her interest in writing in journalism. Here, on Creative Liberation, Jaylin draws cultural connections in an attempt to make more sense of the very nuanced digital, fast-paced, socio-politically divided world we live in today. Most of these connections are drawn between culture and politics. Being a lifelong Hip Hop enthusiast, Jaylin integrates Hip Hop culture into the majority of her work. She does not, however, identify as a "music writer," as she typically avoids reviews, lists and other music-writing normalities. Instead, she usually infuses Hip Hop into her political analyses or social commentary. Jaylin attends Howard University in Washington, D.C. as a public relations major and graphic designer minor. And aspires to put work into the world which meaningfully contributes to the larger cultural conversation.
• Social Media Strategy - Manoir CousteauExerpts of social media strategy for Manoir Cousteau, a design house based in Washington, D.C.
• Bethel Aseffa
• EDITWhen "behind-the-scenes" is the scene. Styled +Shot by me. Model Bethel Aseffa.

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Work history

Brand Ambassador
Aug 2017Freelance
Working with Priceless One Management to promote and work the YouTube Black Fan Fest. The event work included crowd control and meet & greet management.
Brand Ambassador
May 2017Washington, United StatesFreelance
Create social media which encourages followers to visit the new Calvin Klein Underwear store in Georgetown, Washington, D.C.

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Skills

• Article Writing
• Content Curation
• Blogging
• Branding
• Social Meda Strategy
• Socia Media
• Journalism

Education

Advertising Public Relations, Marketing, Art Direction, Graphic Design
Oct 2015Washington, United States

Awards

Howard University 150th Anniversary Charter Day Essay Contest Winner
"Committed to Breathing" Essay Contest Winner