Social and content brand marketing specialist with ten years’ experience spent in both client and agency environments. Key skills include developing social media and content strategies for consumer brands, the creation of social brand guidelines and playbooks, directing integrated brand campaigns, creative content ideation and social editorial planning, senior team management, creative production, paid social advertising, analytics and reporting for ROI and running bespoke social media workshops/training. Responsible for devising and implementing social brand campaigns and always-on communications for Möet Hennessy UK brands, J.Crew, Marks & Spencer, Virgin Media, Land Rover, Levis Europe, and Cancer Research UK.
Work history
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DirectorViva Moon Marketing
London, United KingdomFreelance
A content and social media consultancy, offering strategic advice and support for agencies, brands and small independent businesses. Working in London, Worcestershire, and Birmingham.
Following a three month contract with Haygarth, I've been collaborating with content and brand consultancy agencies to deliver bespoke social media/content strategies and on-going consultancy.
Services provided but not limited to:
• Develop bespoke social media and content strategies to enable brands to effectively use social media and content to meet marketing objectives
• Lead and deliver brand campaigns from inception, and always on activity across social media platforms, website editorial, and email marketing
• Create paid social media advertising strategy and reporting frameworks. Implement and optimise paid social campaigns
• Provide in-depth brand and competitor audits to help inform strategic approach to social media and content
• Develop brand social content strategy, the tone of voice and help to create sustainable creative content production processes suitable for individual business needs (toolkits)
• Offer tailored social media training workshops for groups and one-to-one. Topics include social media strategy, paid media strategy and implementation, community management, effective customer service management, reporting for ROI and best practice for creating content for social
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Digital SpecialistHaygarth London (Part of RAPP UK)
- London, United KingdomFreelance
Working with Haygarth's Brand Experience team on digital and content-led projects, combining my digital expertise with the team's PR, Experiential and Shopper offering to deliver effective integrated campaigns on behalf of clients, COTY, General Mills and Ferrero Rocher.
• Project lead on COTY brand, Clairol Nice & Easy ‘Face your First’ campaign. A modern and fresh approach for the brand, this campaign sought to remove the stigma from going grey by encouraging women to embrace grey hairs as just another one of life's milestones – like losing baby teeth or getting that first period.
• Worked closely with the client team, internal creative and strategy teams and video production agency, Brave Spark to deliver 10 individual video campaign edits, a suite of social media assets and a campaign website
(https://www.clairol.com/en-GB/face-your-first). All within budget and within a short time-frame of 6 weeks.
•Played a key role in helping to win a General Mills 301 Inc pitch utilizing my strong knowledge of social media strategy, paid social and brand content.
• Devised a communication framework and digital ecosystem approach for a new health food bar launching in the UK next year
• Delivered an Instagram strategy bespoke to the new brand launch
• Oversight and management of the overall campaign from pitch to final plan sign-off
• Worked closely with the Tracey Locke team to manage Ferrero Rocher seasonal campaign and creative development
Skills
- Campaign Delivery
- Campaign Planning
- Social Media Marketing
- Social Media Management
- Content Strategy
- Brand Strategy
- Social Strategy
- Creative Services
- Client Services
- Team Management