As sole copywriter and editor for this rapidly growing North London company I’m guardian for all copy across our catalogues, websites, social media and email. I also manage social media content and the team that publish it and work shoulder to shoulder with the PR team to identify brand ambassadors and key bloggers in order to increase brand awareness.
A fun and fast-paced role that saw me writing across all channels - from in-store point of sale graphics to emails, press releases, packaging and internal communications. During my time at Oasis I evolved the copy tone to focus more on human insight - with an injection of humour - and less on wordplay.
This role was a managing, writing and editing role that saw me working on everything under the sun for the Boden brand. If you’d picked up a catalogue, opened an email, resisted the urge to throw away our DM letters or browsed the website, my words would have leapt out at you.
As content editor I was responsible for owning our tone of voice across the brand's digital channels and planning all our email and website content. I managed a team of copywriters within our creative design team,.working closely with art directors, designers and developers to see our ideas through from brief to conception.. We became a much-respected creative ‘hub’; famed internally for producing high quality creative with next to no time.
BA (Hons) 2:1