Work history
Strategic Planner
- Internship
Developed telephone communication skills and B2C client services by contacting focus groups. Extensively researched range of quantative and qualitative data, undertaking competitor analysis, and interpreting key market insights by seeking new business opportunities. Translated transcripts and experienced B2B ‘Brand Discovery’ model application of business planning and consulting, through the approach of optimising business equity.
Account Executive
- Internship
Explored strategic thinking behind brand and communication strategy for Transport for London’s '14 ‘THINK!’ campaign, whilst working alongside a brand mentor.
Improved interpersonal skills by working as part of Account Planning team: analysing market research, conducting quantative research, extracting key insights & trends, forming strategy and creative execution for the Department of Health brief.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Art Direction
- Copywriting
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Office
- Photoshop
Education
BA Creative Advertising
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Throughout my degree I have practised the whole advertising process, ranging from research and insight to design and production.The course provided me with the opportunities to work with many agencies and having also had the opportunity to work collectively on briefs with students from FIT, New York and photographers. As well as this, I have also participated in prestigious student briefs such as D&AD and AdVenture, with work displayed in Leeds Student Medical Centre and work showcased in this year's D&AD New Blood Exhibition. Having attained a high 1st in my dissertation on strategy and brand identity, my last year consisted of specifically focusing on planning and its significance within advertising.
Awards
Leeds Student Medical Brief
Challenge: Develop and design an effective poster campaign to raise awareness of the harmful effects of excessive alcohol consumption in young people.