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Hi ! I'm a Berlin-based UI/UX Designer. After a bachelor in human sciences and a master degree in communication, advertisement and media, I built an expertise in design through 7 years of creative and entrepreneurial experience. I benefit from a keen sense of collaboration thanks to my involvement in different organisations and contexts (studio, agencies, start up, freelance…) across different cultures and countries (France, Malaysia, Lithuania, Germany …) following various methodologies (scrum/agile, holacracy, user centric..) I a able to take on a project at any stage of the production process. To carry out my assignments successfully, I develop my own set of tools and methods for research and cooperation (workshops, usability testing sessions, brand attributes matrix, brandscape…) Even if I’m able to tackle a broad set of tasks, I have two current focuses : - Product UX (Requirement engineering / MVP scope, user research / testing, prototyping / user flows, personas / behavioural profiling..) Product UI and branding ( Logo design, brand identity and guidelines, UI kit / consistency, mood boards…) ___ My motive lies in addressing creatively human problems. I first took a creative path out of curiosity and kinship with the field. Over time and experiences, I discovered more than I had imagined. 7 years of experience involving various fields, continents and organisations, made me realize how much current challenges require design thinking and methodologies. My work philosophy has thus become a human centred and holistic approach, answering three major ideas. • Always seek the optimal solution By „optimal“ I mean taking in all the parameters and constraints of the people and the situations I’m involved with, rather than imposing what I think is best, or what I would like to do. This also means acknowledging what is possible to undertake and what is not. It calls for structure and flexibility at the same time. • There is no ego in design. Dialog, exchange, and understanding are paramount to a successful project. Anyone will always know something we don’t. It also means everyone has different lenses and comprehension of a problem. As a designer, I champion this role of a listener/translator in order to facilitate merging the team’s opinions into greater results. • Carry positive change. „If we could change ourselves, the tendencies in the world would also change“ - Ghandi Technology influences our lives inevitably. Therefore tech individuals, especially designers, need to take into consideration the impact of their work on the society and try their best to deliver features and experiences as beneficial as possible. I hope my profile, views, and experiences will meet your interests and requirements. If so, reach out for me !
“ Working from home or in a company’s headquarters, on small or big scale projects, freelancing has always been a great way to challenge myself on various new fields of expertise and brought me a cluster of skills and rewarding experiences. “ • UX/UI design • Identity : logo, brandbooks • Consultant on creative communication strategies • Visual production : increased technical knowledge and speed • Publishing : books, business proposals • Events : flyer, menu, save the date
This experience was definitely one of its kind. The company was purpose driven and organised according to holacracy ( an experimental horizontal hierarchical structure). This took the strategic focus to a whole different level. It was a great context to grow as a professional, but also as a person. • User-centred design approach for multiple user roles and a wide range of devices and interfaces • Applying the full spectrum of tools of a UX designer : Personas, user feedback, user research, drawing user journeys and user flows, on boarding optimisation… • Animating a design culture through collaborative tools and workshops
“This position fits in line with my previous experience in Easy Taxi, but with more markets and more responsibilities. Stepping up in the shoes of a manager propelled me into new considerations. On the creative side, I was enabled to focus on the bigger picture and practise scalability between campaigns and assets. Consistency became a major point of convergence. • Performance oriented cross-channel creative strategy across 15 countries in Asia and Europe. • Manage a team of 4 composed of two content writers, one graphic designer and one art director. Providing guidelines and advice to the team. In charge of recruitment and performance reviews. • Drive design towards the transversal scope it deserves, through strong involvement in cross services synergy and processes • Creative involvement in close collaboration with the CEO, bringing the company to the next seeding round.
“Handling creation for Malaysia on my own was a great challenge. Mixing all kinds of designs from social media ads and posts to custom printed furniture and stickers. Being the sole creative I was able to grow confidence in my creative and strategic skills while strengthening the brand awareness. Very rewarding fact, my designs were exported to other countries to be localised under my supervision. “ • Designing for a very broad scope of mediums, including custom/atypical layouts • Using my recently self-acquired skills of video editing into professional use • Social media strategy and creative guidelines • Exporting my designs through South East Asia and managing the localisation with other creative teams
“ From the many projects I have on paper this one is the first substantial which had yet arisen. With a friend, we detected a junction between the exploding trend of brand content in communication strategies and the success of self created content led by an improved access to new technologies. We decided to jump in and try out our own concept, an interactive traveling experience through a webserie“ • Defining and creating a truly original identity • Conceiving the digital package to channel the potential user flow • Developing a communication and a sponsor strategy • Building and managing a community • Brand content creation : photography and video editing.
“ I chose to involve myself in this work experience in order to widen my professional outlook: working abroad and learning proficient business english. Moreover, it was about extending my area of expertise by focusing on technical design and the user experience. ” • Webdesign, focusing on meaningful design: from conceiving a structure to design high quality icons or sharp text formating. • Developing interaction and information flows • Creating digital interfaces, structures and platforms • Anticipating and improving user experience
Communication, media and advertisement Winner or finalist in many professional challenges Lead project within the main student association Co-Responsible of the advertisement team of 40 students to deliver a special edition of a newspaper
History, law, economics, political sciences Board member of the main association of students Learning history as a major