About me
Hi ! I'm a Berlin-based UI/UX Designer.
After a bachelor in human sciences and a master degree in communication, advertisement and media, I built an expertise in design through 7 years of creative and entrepreneurial experience.
I benefit from a keen sense of collaboration thanks to my involvement in different organisations and contexts (studio, agencies, start up, freelance…) across different cultures and countries (France, Malaysia, Lithuania, Germany …) following various methodologies (scrum/agile, holacracy, user centric..)
I a able to take on a project at any stage of the production process. To carry out my assignments successfully, I develop my own set of tools and methods for research and cooperation (workshops, usability testing sessions, brand attributes matrix, brandscape…)
Even if I’m able to tackle a broad set of tasks, I have two current focuses :
- Product UX (Requirement engineering / MVP scope, user research / testing, prototyping / user flows, personas / behavioural profiling..)
Product UI and branding ( Logo design, brand identity and guidelines, UI kit / consistency, mood boards…)
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My motive lies in addressing creatively human problems.
I first took a creative path out of curiosity and kinship with the field. Over time and experiences, I discovered more than I had imagined.
7 years of experience involving various fields, continents and organisations, made me realize how much current challenges require design thinking and methodologies. My work philosophy has thus become a human centred and holistic approach, answering three major ideas.
• Always seek the optimal solution
By „optimal“ I mean taking in all the parameters and constraints of the people and the situations I’m involved with, rather than imposing what I think is best, or what I would like to do. This also means acknowledging what is possible to undertake and what is not. It calls for structure and flexibility at the same time.
• There is no ego in design.
Dialog, exchange, and understanding are paramount to a successful project. Anyone will always know something we don’t. It also means everyone has different lenses and comprehension of a problem. As a designer, I champion this role of a listener/translator in order to facilitate merging the team’s opinions into greater results.
• Carry positive change.
„If we could change ourselves, the tendencies in the world would also change“ - Ghandi
Technology influences our lives inevitably. Therefore tech individuals, especially designers, need to take into consideration the impact of their work on the society and try their best to deliver features and experiences as beneficial as possible.
I hope my profile, views, and experiences will meet your interests and requirements. If so, reach out for me !
Work history
UI/UX Designer
Berlin, GermanyFreelance
“ Working from home or in a company’s headquarters, on small or big scale projects, freelancing has always been a great way to challenge myself on various new fields of expertise and brought me a cluster of skills and rewarding experiences. “
• UX/UI design
• Identity : logo, brandbooks
• Consultant on creative communication strategies
• Visual production : increased technical knowledge and speed
• Publishing : books, business proposals
• Events : flyer, menu, save the date
Design lead
- Berlin, GermanyFull Time
This experience was definitely one of its kind.
The company was purpose driven and organised according to holacracy ( an experimental horizontal hierarchical structure). This took the strategic focus to a whole different level.
It was a great context to grow as a professional, but also as a person.
• User-centred design approach for multiple user roles and a wide range of devices and interfaces
• Applying the full spectrum of tools of a UX designer : Personas, user feedback, user research, drawing user journeys and user flows, on boarding optimisation…
• Animating a design culture through collaborative tools and workshops
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Skills
- Design
- UX
- UI
- Branding
- Logo
- Conceptual Thinking
- Creative Thinking
- Print Design
- Client Presentation
- Digital/ Print
Education
Master Communication Design
- Lille, France
Communication, media and advertisement
Winner or finalist in many professional challenges
Lead project within the main student association
Co-Responsible of the advertisement team of 40 students to deliver a special edition of a newspaper
Bachelor of History
- Lille, France
History, law, economics, political sciences
Board member of the main association of students
Learning history as a major