Jeanne-Marie Bessieres-McPhee

Jeanne-Marie Bessieres-McPhee

Marketing ManagerLondon, United Kingdom
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Jeanne-Marie Bessieres-McPhee

Jeanne-Marie Bessieres-McPhee

Marketing ManagerLondon, United Kingdom
About me
I’m an experienced Marketing & Social Media Manager with more than eight years’ experience. I worked with a wide selection of brands and industries, including luxury hotels, several restaurants, a wine retailer, a FMCG brand, a fashion label and several banks. In my previous roles, I have had the responsibility of leading marketing teams in delivering successful, integrated marketing campaigns. The main core of my work has been increasing and building a loyal customer base, finding new and emerging openings in the market place and taking advantage of digital trends in a fresh and inventive way. I’ve also always had a real passion for design, and much of my learning has been self-motivated and self-taught. Key Experience: Management Strategy Implementation Budget Management Marketing & Digital Marketing Social media Design Campaigns & Partnerships Growth Strategy Event Management
Projects
  • Chelsea Flower Show 2017 afternoon tea at 108 Pantry
    Chelsea Flower Show 2017 afternoon tea at 108 PantryChelsea Flower Show afternoon tea available from 15th of May to 28th of May 2017 at 108 Pantry at just £32 per person. 108 Pantry executive chef, Russell Ford, has created an exclusive Chelsea Flower Show Afternoon Tea menu with a special floral twist. This menu has been developed to celebrate the world-famous traditions of the afternoon tea and Chelsea Flower Show. Guests can indulge in culinary delights such as lavender and raspberry burnt English custard, orange blossom madeleines as well as
  • Tale As Old As Time afternoon tea at The Kensington
    Tale As Old As Time afternoon tea at The KensingtonTo celebrate the upcoming release of the highly-anticipated Beauty and the Beast film, The Kensington Hotel have crafted a special themed Afternoon Tea with a magical twist. This delightful Afternoon Tea, named Tale As Old As Time, complete with charming Mrs. Potts and Chip Potts dishware, ensures the perfect family outing or fun afternoon with friends and loved ones. The various sweets and savouries featured in this whimsical afternoon tea are inspired by the characters and scenes of the film. Highlights include Vanilla & Gold Jelly, presented in shot glasses with the ever-symbolic rose petal immersed inside, served with cream poured from Mrs. Potts spout. Other treats include a Spiced Snow Ball Macaroon; Coconut & Chocolate, referring of course to the classic scene featuring Belle and Beast's playful snowball fight. Also available will be a Chocolate Clock Tart; Chocolate Ganache, featuring an image of the lovable Cogsworth's face. Taken from everyone's favourite song from the film, 'Be Our Guest', will be Town House's 'Try the Grey Stuff' White Chocolate Mousse, a dessert recommended by none other than the iconic candle character, Lumiere. Alongside this selection of delicious sweets, Town House will also be offering a variety of savoury delights to enjoy, including a hearty Bite-Sized Venison Pie, Cheese Souffle with Roscoff Onion Pissaladiere, and a rich and delicious Beef Ragu & Saffron Arancini served with Lemon Creme Fraiche. As an alternative to scones for this Afternoon Tea, Town House will be offering Marie's Sweet Brioche Baguette with apricot preserve & chocolate pot, referring to the local baker from Belle's hometown in the film.
Work history
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    Marketing ManagerRoast restaurant
    8 Southwark St, London SE1 1TL, UKFull Time
    Founded in 2005, British restaurant Roast overlooking Borough Market and a street food stand Roast to Go. • Working with the CEOs on Marketing, PR and sales initiatives. • Drive new business to Roast, Roast to Go and work on the development of our new branding and restaurants • Maintain a marketing plan and budget • Review listings and contracts every year • Brief and oversee photographers and photo shoots • Manage online marketing: e-newsletters, online listings, restaurant promotions (Opentable, Bookatable, afternoontea.co.uk) • Manage social media accounts for all sites on a daily basis by creating and posting content, corresponding with guests and responding to requests • Design marketing collaterals • Work closely with PR agency, assist with press visits, schedule press meals, and oversee photo shoots/film shoots, marketing/pr events, walkthroughs and more. • Keep company presentations, boilerplates, assets, images up to date
    J
    J
    Blogger, Marketing & Social media managerJeannemarieb.com
    London, United KingdomFreelance
    Blogger: In October 2012, I started my first blog: jeannemarieb.com, providing my opinion and expertise about restaurants I have visited in the UK and Europe. Two years later I decided to extend my blog to Lifestyle, Fashion & Beauty. Marketing: • Created blog, wrote and published posts using HTML/CSS code • Built relationships and worked with PR agencies, bloggers and brands (restaurant and product reviews/features) • Freelance logo, website design and build across different industries Social Media & Community Manager: - An influential London food blogger MelissaFoodie from 2013 to 2016. - London based studio design (Lerose Design studio) from 2020 to present.
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Skills
  • Fashion
  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Copywriting
  • Blogs
  • Business Development
  • Email Marketing
  • Management
  • Problem Solving
  • Social Media Marketing
  • Event Organisation
  • Event Planning
  • Communications
  • Social Media
  • Social Media Management
  • Photography
  • Strategy
  • Marketing Branding
  • Marketing Campaigns
  • E-marketing Campaigns
  • Hospitality
  • Budget Management
  • Growth Strategy
  • Design
  • CMS Management
Education
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    I
    Marketing CommunicationIAE Toulouse School of Management
     - Toulouse, France
    2:1 Marketing Strategy, Digital Marketing, Mix communication, Communication skills, Marketing Studies and Communication analysis
    I
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    MarketingIAE Toulouse School of Management
     - Toulouse, France
    Statistics and data analysis, Corporate Finance, Human Resource Management, Controlling, Marketing Strategies and Policies, Consumer Behavior, Market Research.
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