About me

I’m a brand strategist, website designer and content marketing expert helping hospitality, food, drink and lifestyle businesses launch, rebrand and growth through intentional, scalable and beautiful design and communication.

PostsProjectsExperienceTeam

Projects

• 2

  The Rose InnCharming village pub championing seasonality and local produce.
• 1

  FOLKSIt's a family thing.
• A Girl Tasting WhiskeyA girl tasting her way through the big, wide, whiskey world.
• The SisterhoodA virtual book club and women's networking group aiming to educate, inspire and empower.
• Sophie Harrington PhotographyFood, product and lifestyle photography.
• Paint PotA destination paint store.

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Work history

Brand Strategist | Creative DirectorStudio Arkhe
Mar 2021Bristol, United KingdomFreelance
• Brand strategy, creative consultancy, and website design services for entrepreneurs, start-ups and established firms across the United Kingdom and Australia. • Building brands deep-rooted strategy, crafting captivating visual identities and stories that connect with users on an emotional and philosophical level. • Created and coordinated marketing campaign assets for brand and product launches and rebrands.
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Marketing Brand ManagerBullards Spirits
Jun 2020 - Mar 2021Norwich, United Kingdom
• A diverse, fast-paced role, responsible for brand management, marketing and GTM strategy. • Owned, developed and implemented eCommerce, digital marketing, new product development, PR and traditional media strategies. • Lead and managed a team of six marketing and sales professionals, including hiring and onboarding. • Spearheaded D2C ‘Eco-Refill Pouch’ campaign, brand repositioning and implementation of new operating procedures, systems and technology across the business instrumental to D2C & B2B growth.

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Skills

• Creative Direction
• Brand Strategy
• Brand Management
• Graphic Design
• Website Creation
• Copywiting
• Digital Marketing
• Marketing Strategy
• Content Marketing
• Email Marketing

Education

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Digital MarketingDigital Marketing Institute
May 2019 - Jan 2020Adelaide, Australia
Content Marketing Social Media Marketing Search Engine Optimisation (SEO) Paid Search (PPC) using Google Ads Display and Video Advertising Email Marketing Website Optimisation Analytics with Google Analytics Digital Marketing Strategy
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Interior DesignThe Interior Design Institute
Aug 2017 - Aug 2018Whistler, Canada
Visual Language of Interior Design History of Style, Decoration and Architecture Design Styles Space Planning Lighting Colour Interior Finishes Decorative Textiles and Fabrics Furniture, Art and Accessories Working With Clients Visual Communication Setting Up an Interior Design Business

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