Work history
Partnerships Manager
Responsibilities to manage, negotiate and generate new partnerships and develop existing partners to drive revenue, brand awareness and customer acquisition using direct marketing, media, digital, CRM and mobile channels through external partners and cobranded photo partners.
• Develop acquisition / partnerships strategies and action plans to hit revenue, new customer and order objectives with partners such as Virgin Media, HiPP, MacMillan.
• Currently generate over £2 million worth of revenue per annum through co marketing, partners, co brands and group buying channels.
• Doubled Virgin Media co brand revenue from a £80k year through to £160k per annum. Via building relationships, marketing and promotional plans, content creation and analysis of campaigns.
• Manage, develop and maintain over 40 partnership campaigns and cobrands with partners such as HiPP, Virgin Media, Student Beans, O2, Vodafone, Daily Mail, Mumsnet, Wowcher, MacMillan and many more.
• End to end partner and promotion management – ideation, contract writing, marketing plans, implementation through to review and analysis of each partner.
• Benchmark competitors marketing techniques and promotional approaches
• Develop and improve customer flow to improve conversion and customer satisfaction for all partner and promotional campaigns
• Review contractual agreements to protect Snapfish interests and ensure partner retention
• Measure the ROI and AOV of all partnership campaigns through reporting tools and Omniture.
Commercial Manager
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Responsibilities to manage, negotiate and generate new revenue streams through strategic partnerships by negotiation with suppliers and partners - content providers, e-tailers, retail partners across multiple platforms.
• Generate over £2 million worth of revenue per annum across online and mobile partners, currently delivering over 30% on monthly and annual revenue targets
• Manage over 30 revenue generating and content acquisition partnerships across the Online and Mobile products – eBay, Amazon, Virgin Games, Virgin Holidays, M&S, Credit Expert etc.
• Head hunted for Commercial Manger role from having worked with Virgin Media on commercial partnerships at Rank Interactive
• Purchase compelling best fit digital, video, mobile and text based content which has saved over £100k per annum (e.g. Huffington Post, The Weather Channel) across Online, Mobile and TV platforms (TiVo)
• Weekly, monthly and quarterly meetings and business reviews with partners to ensure maximum revenue generation. Virgin Games doubled revenue growth due to partner development cross channel
• Contract and partner negotiation to develop long-term strategic partnerships
• Liaising with internal departments such as Editorial, Advertising, Brand, Technical, Legal, Finance
• Developing and negotiate multi-channel partnerships across mobile, online, TiVo and second screen – The Weather Channel, Virgin Games, Sports Betting
• Develop new relationships and negotiate deals with content providers mobile and brand partners for new Smartphone portal launch – Game loft, Infomedia, AOL, The Weather Channel, Autotrader etc.
Skills
- Marketing PR
- Promotions
- Businesses Development
- Presenting
- Account Management
- Business Development
- Direct Marketing
- Marketing
- Pitching
- Project Management
- Relationship Management