Work history
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Social Media & Marketing SpecialistDalston Yard
London, United KingdomFull Time
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Social Media & Marketing ExecutiveMuzz
- Aldgate, London EC3A, UKFull Time
Key responsibilities included:
- Managing global social media accounts: I've successfully managed and maintained the company's presence across diverse social media platforms. This included regular posting, copywriting, scheduling, monitoring engagement, and adapting strategies based on real-time insights.
Coordinating Cross-Functional Efforts: Working very closely with the design, video, and product teams to ensure cohesive messaging and branding across all channels. This collaboration resulted in the creation of visually appealing and effective content.
Creating and Managing Content Calendar: I've maintained a well-organized content calendar, ensuring consistent posting schedules and alignment with key events and marketing campaigns.
- Event Planning: I've successfully planned and executed marketing events offline to hundreds of members in Dubai, Chicago and all over the UK.
- Influencer Marketing: I've collaborated with influencers in the UK and Dubai to promote our products/services, strategically leveraging their reach to expand our brand's presence and connect with new audiences.
- Creating Viral TikToks: I've conceptualized and produced viral TikTok content that gained over millions of views and PR coverage globally.
-Developing and Implementing Social Media Strategy: I collaborated with the marketing team to create and execute a social media strategy, ensuring alignment with company objectives.
- Creating and Producing New Content Ideas: I proactively brainstormed and conceptualized fresh content ideas such as 'Muzz On The Streets' and 'Couch Convos'.
- Hosting On-Camera: I confidently took on the role of on-camera host, delivering fun interviews, and video content, to connect directly with our audience and enhance brand engagement.
-Analyzing Content and Performance: I consistently evaluated the performance of our social media content. I tracked metrics like engagement rates, likes, shares, comments, and click-through rates, providing insights to optimize content strategies.
-Social Media & Competitor Reports: I conducted research on social media trends, tools, and competitor activities. This enabled me to identify opportunities for innovation and improvement.
- Community Management: I actively monitored our social media platforms, promptly engaging with messages, comments, and mentions. My interactions were consistently professional, ensuring a positive brand image.
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Skills
- Social Media Management
- Social Media Marketing
- Content Creation
- Influencer Marketing
- Influencer Management
- Marketing Campaigns
- Event Marketing
- Event Management
- Hosting
- Presenting