About me
Over 4 and half years of digital marketing experience which has armed me with an in-depth understanding of the methods, metrics and analytics tools required to run successful and daring digital marketing campaigns.
Commercially minded with great networking and outreach skills.
An ideas person with a passion for content creation (2:1 Journalism Degree).
Optimisation obsessed. Always on the lookout for learnings and solutions. I have a spreadsheet for everything.
Praised as a strong brand ambassador, one that truly gives a damn about the overall mission and company objectives
Work history
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Social and Digital MarketingAnnabel Karmel
London, United KingdomFull Time
Management of core social media channels to support product sales, wider marketing objectives and new product launches.
Planning and management of photoshoots, including propping and budgets. As well as arranging influencers and models, and stepping in as photographer/ food stylist.
Implementing time and cost-effective systems.
Management of content schedules.
Client and partner management.
Management of the digital marketing team (team of 6)
Managing conflicting demands of the Head of PR and Marketing, with the CEO and founder as well as other key stakeholders in the small business.
Managing relationships with suppliers based in Perth, Australia.
Protecting brand image and dealing with urgent social outreach and complaints.
Building an Influencer program with a strong bank of parenting influencers.
Networking at key parenting events, resulting in key partnerships and new sources of revenue for the business.
Self-taught yet skilled in graphics, photography and video scripting/ editing. Proficient in Adobe Illustrator, Photoshop, Lightroom and other software.
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Social and Digital MarketingMam
- London, United KingdomFull Time
Developing content and managing high value digital advertising campaigns with the Managing Director
Overseeing the social media, email and database strategy.
Creating, monitoring and updating the company’s automated email system in Emarsys
Presentation of digital statistics for internal and HQ sales and marketing team on a monthly basis and produce actionable insights to suggest improvements
Work with sales team and advise best practice in digital advertising with retailers
Creating the digital creative for product launches
Responsibility for planning and budgetary control of all digital marketing
Ownership of the digital marketing calendar
Develop policies and procedures to effectively manage the MAM Club Community as well as increasing the customer acquisition programme (CRM)
Liaising with HQ in Vienna
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Skills
- Illustration
- Marketing Strategy
- Content and Media Writing
- Email Marketing
- Event Organisation
- Drawing
- Copywriting
- Journalism
- Advertising
- Digital Marketing
Education
BA (Hons) Journalism, 2:1
- London, United Kingdom
Dissertation: Print Media - Advertising to Parents
Final Year Project: Web content manager