Projects
- MonotypeA collaborative project submitted as part of D&AD New Blood 2017. The brief required us to identify a misinterpreted and misunderstood culture to present as a typographically-led campaign, which interacts on both physical and digital platforms. As there are many cultures and societal subcultures throughout the world, the team wanted to focus on something close to all of our hearts- shedding the stigma on tattoo culture. We wanted to showcasing the diversity of the culture, bringing it out from the shadows and highlighting that stereotypes no longer define the inked individuals out there. In order to be accepted as a legitimate form of expression and empowerment, we collectively felt giving tattoo culture this platform was fairly due. Utilising print, digital and interactive collateral, the aim is to engage with a broader audience, aiding in the fight to change deep-routed stigma both at home and away. By focusing on specific 'characters', we were able to collate a body of first hand research all for a united concept and message - everyone has their right to express themselves, sometimes on the skin feels like the best representation of identity, and that shouldn't be frowned upon.
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Work history
Fashion StylistLeeds RAG Fashion Show
- Leeds, United KingdomInternship
Head Stylist & Director of Photography for Leeds RAG Fashion Show 2018.
Responsible for sourcing all of the featured designers in the show. Helping create concepts within the overarching theme and planning the ‘look’ for each sub-section and sourcing relevant designers. Managing a team of 4 other stylists, setting targets and keeping them motivated over a period of 4 months. Meeting with designers and creating relationships for future RAG Committee’s. Styling a total of 101 looks for the runway show, as well as 6 promotional video's and shoots, combining sourced designers and additional pieces to create relevant looks for each of the five show concepts.
Organising and leading 6 promotional shoots and video’s, whilst balancing part time work and university, styling looks and Creative Direction to protect the concept and inject it with creativity. Organising photographers/ videographers/ mua's/ hair artists, leasing and directing other departments, such as Graphic Design, Marketing, Social Media & Finance to make sure the projects and shoots we embark on are financially possible and worth while.
Curating an exhibition for the 2018 show for the VIP area - designing a sale system to get additional revenue from print sales.
Conducting interviews for new Stylists, Runners & Dressers for the 2018 show, as well as interviewing for the 2019 committee, providing handovers etc.
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ArtworkerGMT
- Skelmersdale, United KingdomFull Time
Producing and distributing professional forms of base line advertising, for several different support services. Generating and presenting designs to be viewed by management with a final option chosen, liaise with printers and helping with production decisions.
Coordinating and training staff, monitoring individuals hours and setting individual tasks per employee in my team to meet deadlines.
Responsible for getting new contracts for the company, and involved in frequent meetings with prospective/ current customers - Telephone Sales, Training Manager and Marketing. Created design collateral to increase business
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Skills
- Fashion Styling
- Editorial Design
- Brand Consultancy
- Brand Concept
- Event Organisation
- Customer Service
- 35mm Film Photography
- Graphic Design
- Public Speaking
- Typography
Education
(BA hons) Graphic DesignLeeds Arts University
Leeds, United Kingdom
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BTEC - Foundation Art & Design Level 3 & 4Cardinal Newman College
- Preston, United Kingdom
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