About me

I have worked in the industry for over 15 years in both the UK & Australia, for luxury brands in the hospitality, lifestyle, fashion & retail space. I have a diverse range of experience working in the UK and Australia in the creative entertainment industry in brand management, experiential marketing and content production. My career to date has been largely in the luxury hotel, travel, fashion, food & beverage sectors; with a specific focus is in creative communication and brand building. I conceptualise, advise, create and deliver bespoke campaigns, styled events and shoots, sponsorship, partnerships & influencer guidance and management all across multiple platforms. I have been a columnist for Surrey Life magazine and written for various other publications (digital and print) on creative topics and have hosted various interactive creative workshops for lifestyle brands such as Soho Farmhouse, Anthropologie UK and Lululemon. I apply my skills in storytelling to craft brands and brand experiences that emotionally connect with an audience to create brand loyalty for life. I am also an illustrator and my prints and stationery can be found on the studio website, as well as my work being largely featured in our brand work.

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Projects

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  Re-brand and Creative Direction
• Event Design ConceptCartier Christmas Dinner concept & design, in collaboration with Moriarty Events.
• Christmas Concept & Illustrative AssetsWorking with Polar Black Events, I was thrilled to be invited to manage the creative concept for the Christmas tree and Moët & Chandon Lounge at London's famous Skate experience at Somerset House. I designed and developed the signature champagne bubbles cascading down the iconic 40ft Norwegian fir and ensured every touch point within the lounge space resonated with the brand's infamous glamour, warmth and "effervescence".
• 1

  Brand Positioning & Development of Experience Platform
• Skincare & myBlend Launch
• Christmas Design Concept & IllustrationsFor this project in 2022, I worked with Polar Black Events to create and execute the festive concept, based on the theatrical history of The Savoy.

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Work history

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Creative Director & FounderStudio Collective
Apr 2021Birdlip, Gloucester GL4, UKFull Time
I founded Studio Collective post Covid, when I spotted an opportunity to provide support to luxury brands on their creative projects, who had lost a large amount of their creative work force during those dark years of lock down and beyond. Studio Collective became a “plug and play” solution for emerging and established brands who needed that expertise and creative magic to bring a whole range of creative endeavours to life. From digital campaigns, event design, styling, content creation, brand consultation, guest experience, launch events, photo shoots and more… the Studio can conceptualise and create it all. As Founder & Creative Director, I am the imagination & creative force behind all of the work we produce, ensuring all of our client projects are authentic, artistic & inspiring.
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Content & Art DirectorJourney Hospitality
Apr 2019 - Mar 2021Cheltenham, United KingdomFull Time
Luxury Lifestyle & Brand Styling

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Skills

• Creative Direction
• Illustration
• Event Design
• Events Production
• Brand Management
• Marketing
• Brand Developent

Education

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BA (Hons) English Literature with FilmUniversity of Southampton
Aug 2003 - Jun 2006Southampton, United Kingdom
Activities and societies: - President of the Film Studies Society - Film Editor of the Student Newspaper Graduated with a First Class Honours Degree