Jenna Garner

Jenna Garner

Brand ManagerEdinburgh, United Kingdom
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Pip Jamieson
Donna Walker
Harriet Anstruther
Jenna Garner

Jenna Garner

Brand ManagerEdinburgh, United Kingdom
Work history
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    Brand ManagerBohemia Design
    Edinburgh, United KingdomFull Time
    Bohemia Design is a lifestyle brand working in ethical partnership with global artisans to design and source contemporary handmade homeware and accessories. Bohemia has a retail website and two wholesale websites, with almost 1000 independent stockists worldwide. • Designing, implementing and maintaining the brand creative across all channels including the Bohemia retail website and two wholesale websites, seasonal campaigns, photography, direct marketing, and all printed collateral including branded packaging. • Developing and implementing brand guidelines and a seasonal marketing strategy that guides product development, creative concepts, photography, digital content and PR. • Site content planning (home page, landing pages, on-site marketing, on-site features, telling the brand story). Writing creative briefs and creating all assets for digital campaigns. Managing the successful re-design of all three websites in October 2017 in collaboration with our Shopify Plus Partner Agency. • Assisting in design of new Bohemia products and bespoke wholesale orders. This includes developing existing product ranges as well as designing a new jewellery collection in collaboration with a women’s co-op in Kenya, launching later this year. • Creating and implementing trade show stands at Top Drawer, London and NY NOW, New York. • Design and implementation of weekly B2C and B2B emails as well as automated welcome and re-engagement email series. • Working with digital marketing freelancer to develop and implement digital strategy including paid social and retargeting campaigns. • Liaising with press, managing influencer outreach and brand collaborations. • Managing social media channels and content. • Producing all brand product and lifestyle photography.
    London Design Festival logo
    London Design Festival logo
    Digital Communications AssistantLondon Design Festival
     - London, United KingdomFreelance
    • Compiling a digital strategy centred around key milestones of the London Design Festival communications campaign. • Creating all social media content and posting across the Festival channels (Facebook, Instagram, YouTube, Twitter + Google+). • Providing technical support for organisations who interact with the London Design Festival website (official London Design Festival Partners). • Processing and editing imagery for use across our digital platforms and for key stakeholders. • Co-ordinating newsletter content and editing process. • Working with sponsors, liaising with their digital teams to produce project specific content calendars. • Creating and maintaining relationships with external organisations, devising digital marketing contras, competitions and other collaborative opportunities. • Supporting the team in all aspects of gathering and editing content for the London Design Festival guide and map and working with our Content Editor. • Social media monitoring and compiling post Festival reports. • Maintaining, generating content and updating the Festival website, liaising with third parties and troubleshooting with web developer.
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Skills
  • Copywriting
  • Brand Management
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Graphic Design
  • Digital Marketing
  • Web Design
  • Product Design
  • Photography
Education
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    Metalwork JewellerySheffield Hallam University
     - Sheffield, United Kingdom
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    BTEC Diploma in Foundation Studies, Art DesignLeeds College of Art and Design
     - Leeds, United Kingdom