Bohemia Design is a lifestyle brand working in ethical partnership with global artisans to design and source contemporary handmade homeware and accessories. Bohemia has a retail website and two wholesale websites, with almost 1000 independent stockists worldwide. • Designing, implementing and maintaining the brand creative across all channels including the Bohemia retail website and two wholesale websites, seasonal campaigns, photography, direct marketing, and all printed collateral including branded packaging. • Developing and implementing brand guidelines and a seasonal marketing strategy that guides product development, creative concepts, photography, digital content and PR. • Site content planning (home page, landing pages, on-site marketing, on-site features, telling the brand story). Writing creative briefs and creating all assets for digital campaigns. Managing the successful re-design of all three websites in October 2017 in collaboration with our Shopify Plus Partner Agency. • Assisting in design of new Bohemia products and bespoke wholesale orders. This includes developing existing product ranges as well as designing a new jewellery collection in collaboration with a women’s co-op in Kenya, launching later this year. • Creating and implementing trade show stands at Top Drawer, London and NY NOW, New York. • Design and implementation of weekly B2C and B2B emails as well as automated welcome and re-engagement email series. • Working with digital marketing freelancer to develop and implement digital strategy including paid social and retargeting campaigns. • Liaising with press, managing influencer outreach and brand collaborations. • Managing social media channels and content. • Producing all brand product and lifestyle photography.
• Compiling a digital strategy centred around key milestones of the London Design Festival communications campaign. • Creating all social media content and posting across the Festival channels (Facebook, Instagram, YouTube, Twitter + Google+). • Providing technical support for organisations who interact with the London Design Festival website (official London Design Festival Partners). • Processing and editing imagery for use across our digital platforms and for key stakeholders. • Co-ordinating newsletter content and editing process. • Working with sponsors, liaising with their digital teams to produce project specific content calendars. • Creating and maintaining relationships with external organisations, devising digital marketing contras, competitions and other collaborative opportunities. • Supporting the team in all aspects of gathering and editing content for the London Design Festival guide and map and working with our Content Editor. • Social media monitoring and compiling post Festival reports. • Maintaining, generating content and updating the Festival website, liaising with third parties and troubleshooting with web developer.
• Managing and implementing the global social media strategy. • Regularly execute posts and campaigns across social media channels • Create and develop social content calendar • Measuring and analysing KPIs and ROI using Google Analytics. Creating monthly reports. • Manage paid social campaigns. • Conduct competitive analysis studies on client competitors. • Copywriting for social media, website, jewellery collections and press releases. • Building relationships with bloggers, social influencers and journalists to gain press coverage. • Developing and implementing consumer advertising campaigns.
• Project management. Developing and executing press and marketing strategies for two of London’s largest antique centres. • Increasing brand awareness both online and in print by regularly liaising with editors, journalists, and stylists to generate press coverage. • Writing press releases, blog posts, social media updates and digital newsletters. • Organising events both in-house and in collaboration with external organisations such as the Antique Young Gun of the Year Awards 2014. Types of events: public shopping events, exhibitions, talks and tours for small groups. • Design of marketing materials from business cards and postcards to large scale banners and maps. Regularly liaising with printers and external suppliers. • Managing the PR & Marketing assistant’s workload and encouraging professional development. • Managing budgets. • Management of two websites including content editing and website development.