As founder and creative director of a successful contemporary womenswear brand, I have gained extensive experience of the fashion industry. Almost five years in this position has allowed me to develop expert knowledge within the fields of design, pattern cutting, and production in a professional situation. This Is The Uniform has presented collections at London, Paris and New York Fashion Week. The brand has consistently received high profile press since its launch and as director, I have designed, cut, toiled, sampled and produced every piece of each collection in house.
Working as a manager to my team has permitted me to train and teach individuals within an industry that excites and inspires me. I have honed excellent communication skills, I manage my time in a productive and efficient manner and I work extremely well within time sensitive, high stress situations.
Projects
- This Is The Uniform x Tate BritainParticipated in a lively panel discussion at The Tate Britain, titled “The Fetishisation of the Working Class”, as well as curating a selection of garments in response to a specfic collection of works within the gallery. During the seminar, we discussed fashion in relation to race, status, gender and politics. Working with The Tate was a remarkable experience which allowed me to put my knowledge and expertise into an eductaional context. My consistent academic research and the theoretical underp
Work history
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Tutor and LecturerVarious
London, United KingdomFreelance
I have delivered lectures, discussions and workshops to students and young adults at various institutions, including The Tate Britain, Ravensbourne University, Blackpool and the Fylde College and University of Central Lancashire.
> Developing relevant, engaging content on various subjects, including conceptual design practice, fabric manipulation, creative pattern cutting and more generally, employability and interview techniques.
> Confidently delivering stimulating lectures and seminars, to both small and large groups of students. Managing discussion and debate within groups of mixed level students encouraging the formation of informed and challenging opinions.
> Delivering discussions and debates on challenging topics within the areas of fashion and art and their relation with politics, culture and current affairs.
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Creative DirectorThis Is The Uniform
London, United KingdomFull Time
As Creative Director, I oversee the brands design, production, press and marketing departments, leading and training a team of experienced, graduate and undergraduate level individuals.
> Designing, cutting and sampling seasonal collections in-house, on and off schedule, in partnership with Fashion East, MADE New York, the Centre For Fashion Enterprise and the British Fashion Council.
> Creating conceptually led collections, and creatively cut, complex garments. Using innovative and experimental pattern cutting techniques, in particular to fuse shapes and ideas of traditional fabric manipulation with contemporary sportswear.
> Developing patterns for seasonal carry over, according to sell through figures and customer feedback.
> Managing fit sessions, making pattern amendments, fit adjustments and keeping records of these accordingly.
> Sourcing luxury and contemporary fabrics from global suppliers, and taking these from swatch to sample within the studio in London.
> Managing in-house production seasonally, supporting wholesale and ecommerce orders. Creating garments finished to industry standard, which are sold worldwide.
> Managing a studio based press and marketing team. The brand has worked with commercial publications such as Vogue, Elle, Grazia, The New York Times, Glamour and The Guardian, as well as independent, artistic titles.
> Maintaining the innovative content driven website and ecommerce platform, and curating all social channels.
> Employment of strong leadership skills, in order to create a supportive, collaborative environment. Using strong interpersonal skills to inspire and excite.
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Skills
- Fashion
- Creative Art Direction
- PR
- Marketing
- Styling
- Production Management
- Pattern Cutting
- Social Media Management
- Studio Management
- Design