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Jenni Lloyd

Creative Producer

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About me

I specialise in participative change for connected cultures. I work on client problems as a consultant, and I also bring my own ideas to life through independent projects. Currently I am working with West Sussex County Council and Wired Sussex to grow the creative digital community in Bognor Regis. I have recently been appointed as the Chair of Brighton Digital Festival - my main responsibilities are to lead the board of directors in the governance and strategic direction of the organisation and make sure it fulfils its aims. I see the Festival as vehicle through which we can explore Brighton's identity and create positive change. I believe that business can and should be a force for positive change in the world - and that people connected together with a meaningful purpose can make anything happen. My background is in design - from interfaces for digital products, to experience design and finally into organisational design. The linking thread is human behaviour - understanding what people want and need and how that can be provided in a mutually beneficial way. I’m based in and am a fierce advocate of Brighton, UK - the city where crazy ideas can be made real. I'm proud to be a trustee of Brighton’s Royal Pavilion - a symbol of innovation and radical ideas; and to support Brighton’s creative and digital business community as a board member of Wired Sussex. Previously: A former director of radical transformation consultancy, NixonMcInnes Former creative director & curator of Meaning Conference Founder of 300 Seconds Brighton and co-organiser of the Spring Forward Festival 2013-2015

Locked Pro Plan feature


  • Community Engagement
  • Placemaking
  • Delivering Workshops
  • Participatory Design
  • Economic Development
  • Strategy
  • Customer Experience
  • Digital Transformation
  • Organisational Development
  • Creative Leadership

Work history




Feb 2017
  • Brighton, United Kingdom
  • Freelance
  • I specialise in participative change for connected cultures. I work on client problems as a consultant, and I also bring my own ideas to life through independent projects.



Brighton Digital Festival

Feb 2017
  • Brighton, United Kingdom
  • Freelance
  • In February 2017 I joined the great team behind the Brighton Digital Festival as the Chair of the board of directors. This an exciting time for the Festival as it establishes itself in its new guise as an independent CIC and I'm looking forward to taking responsibility for the governance and strategic direction of the organisation.



Wired Sussex

Nov 2013
  • Brighton, United Kingdom
  • Freelance
  • Wired Sussex is a Brighton-based membership organisation supporting companies and freelancers in the digital, media and tech sectors in Sussex. As a non exec member of the board I provide strategic insight and governance oversight. I am passionate about promoting Brighton as the best place to be for innovative digital thinking, working and playing.




May 2009 - Feb 2015
  • Brighton, United Kingdom
  • Full Time
  • I joined NixonMcInnes when it was a small web design firm working primarily with local businesses and was a key member of the team that repositioned the company as one of the first social media agencies in the UK. I lead on new business pitches, managed our biggest client relationships and lead creatively to deliver outstanding work. I stepped up to the management team as a director and helped the company to grow into an award-winning consultancy with a strong reputation amongst peers and clients, famed for its democratic working practices. In that time we repositioned and upskilled the whole team and completely turned around our client base to focus on FTSE 350 companies. Our proposition moved from social media, to social business, through to radical transformation. With each iteration I expanded my own skillset and shepherded our consultants and clients along the journey. I took responsibility for developing our practices, then our products and services and ended my tenure as the host of the consultancy team - ensuring they had everything they needed to do the work of their lives. In December 2014 we radically transformed our business model, changing from a centralised company with employees, to a decentralised associate and partner-based model.