My experience involves launching B2B luxury brands within the consumer market, working with award-winning businesses to modernise their identity and developing strategy for small businesses.
Xen Marketing is about passion, creativity and bringing your ideas to life through strategy, brand development, and design. We take your core business values and deliver fully integrated campaigns which communicate them.
Projects
Work history
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Senior Marketing ManagerThorns Group
Hatfield, United KingdomFull Time
Shortlisted for Supplier Marketer of the Year at the 2018 Exhibition News Elite Awards I currently work for one of the largest event and exhibition hire companies in the UK. I am responsible for creating and implementing the Group's marketing strategy and headed up GDPR to ensure compliance across the group. My role involves:
Managing the entire marketing function for Thorns and its sister company YouCan Hire.
Campaign planning through a variety of media including online, magazines and exhibitions
Managing and reviewing relationships with external agencies including design, print and SEO
Managing daily admin including social media activity
Monitoring daily online conversion rates with the sales support team
Analyse and report on monthly web analytics providing recommendations on how to improve the website and visitor journey to encourage higher traffic volumes and transactions
Content creation for the company website, social media and features in industry magazines
Website management to include product and content updates, and continuous improvements for the visitor based on secret shopping exercises and feedback.
Run and manage PPC campaigns with our digital agency.
Setting the marketing budget and ensuring the ROI is maximized
Work with key organisations on their annual events to arrange contra deals so that brand presence is maximized for the group.
Maximise brand presence through all on and offline marketing channels
Modernisation of the Thorns and YouCan Hire brand with the creation of two new product catalogues showcasing all product offerings in a look book style brochure and managing the implementation of both websites to reflect the modernized brand.
Data Protection Officer duties
Skills
- Web Design
- Brand Development
- Creative Concepts
- Marketing Strategy
- Project Management
- Print Campaigns
- Social Media Marketing
- Copywriting
- Digital Marketing
- Brand Marketing
Education
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Bachelor of Arts (BA) Birmingham CIty Univeristy
- Birmingham, United Kingdom
Marketing, Advertising & PR