About me

I am a professional storyteller who uses social networks, interactive and digital media to make an impact. My experience includes a wide range of activities related to UX writing, creative writing, journalism, editing, marketing, radio speaking, and translation.

QuestionsProjectsExperienceTeam

Projects

• UX Writing for WestfieldThis is a new user experience proposal to enhance the design and brand voice for the Westfield corporate website. I've developed primary research that included building personas, as well as user journey and empathy maps.

Work history

Transcreation Account ExecutiveHogarth
Aug 2017 - Jan 2018Mexico City, MexicoFull Time
• Lead transcreation projects (multilingual copywriting). • Project Management of inspiring spots, using agile methodologies. • Supervising translations and legal adaptations in various languages. • Implementing content strategies for international markets for brands like Mattel, Nestlé and MetLife.
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Multimedia Coeditor of Science, Culture and HealthReforma Newspaper
Dec 2015 - Jul 2017Mexico City, MexicoFull Time
• Social media management for the Cultural section, duplicating the number of followers and engagement. • Designed an informative and strategical agenda for the webpage. • Lead a reporters team, ideating best ways to deliver powerful and precise texts. • Written and edited print and digital products (articles, interactive stories, trivia and video). • Organised forums and presentations in our areas of coverage.

Skills

• Copywriting
• Marketing Strategy
• Brand Storytelling
• Content Editing
• Social Media Management
• Cultural Journalism
• UX Copy
• UX Design
• Ceative Writing
• Curating Content

Education

MA Interactive Media PracticeUniversity of Westminster
Sep 2018London, United Kingdom
Interactive Media Practice is a unique course which combines technology, design and entrepreneurship. Its objective is to prepare professionals who can work in every area that the digital transformation requires. The modules covered are: • UX Design and Development. • Social Media and E-Marketing. • Applied Innovation and Interactive Design. • Entrepreneurship and Project Management for Creative Industries • Mobile Apps and Wearable Devices • Hack Lab and Creative Technologies
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BA HumanitiesUniversidad de las Americas Puebla
Aug 2011 - Dec 2015Puebla City, Mexico
A mix of Literature, Art History and Philosophy. My final specialisation was Communication with a keen interest in Journalism. • Participation in various extracurricular activities: Editor and Head of Information in the student newspaper, La Catarina. I carried out an editorial reengineering project inside it. • Radio speaker at the program "Entorno Azteca" broadcast every Monday through local radio station 105.9 FM. • Planning of curatorial projects. • Collaboration with the web platform of the research group "Epistemology beyond the text."