About me

I’m a Freelance Illustrator and Graphic Designer. I do a bit of everything when it comes to design and I like that. It means no project is the same. Over my career, I’ve developed multiple skills, from graphic development, to marketing and e-commerce, crafting online and offline content. I also create illustrations and repeat print patterns - allowing me to make use of my training in illustration. I have seven years' experience working on a mix of brands, within both the baby and nursery industry, and in the fashion world, where I honed my skills with the luxury handbag retailer Lulu Guinness.

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Projects

• 2

  Leaflet for PurfloAs the Creative Designer for Purflo, I would create all online and offline content, including all print materials for marketing. This included the product catalogues that show cased all products available in the collection. These would go out in customer online orders, as well as to stores where our products were sold.
• 1

  Seasonal Look Book for Lulu GuinnessAs the Graphic Designer at Lulu Guinness, I worked between various departments within the company, but mainly with the Marketing and E-commerce teams creating Print and Web material. Here is one of the seasonal Lookbooks I created for Spring/Summer 2018.
• Packaging DesignThis Baby Nursery company went under a complete brand overhaul, including the packaging for each and every one of its products. I worked closely with the Creative Director and Marketing team to create new packaging that fell in line with the new brand guidelines, whilst ensuring all essential and important health and safety information was included. I created the templates for the packaging from scratch, with each one being a completely different shape and size for every product. I ensured that

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Projects credited in

• Lulu GuinnessWork with Lulu on her campaign

Work history

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Creative DesignerPurflo
Aug 2017 - Sep 2020London, United KingdomFull Time
My role as Creative Designer meant working closely with Marketing to create all graphics for Email, Social, Web & Digital content, as well as store POS, leaflets, brochures, event graphics (such as Trade and Consumer shows) and anything advertising based. I also worked closely with our Creative Director to create packaging and repeat prints for our latest collections and products.
Graphic DesignerLulu Guinness
Aug 2016 - Aug 2017London, United KingdomFull Time
I worked with both the marketing and e-commerce teams to produce all online and offline campaign materials for this internationally renowned company. My responsibilities included designing all in-store graphics, window displays, email newsletters, web and social media content, as well as print marketing materials for Press, Production and our seasonal Look Books.

Skills

• Adobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Adobe Acrobat
• Illustration
• Graphic Design
• Mail Chimp
• Shopify
• Print Design
• Pattern Design

Education

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BA (hons) IllustrationSwansea Metropolition University
Aug 2007 - Jun 2010Swansea, United Kingdom